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Online Marketing Guide for Beginners

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Online Marketing Guide for Beginners
Digital Global JV™

For Marketing Beginners:

Online marketing is the only sure way to grow traffic to your website in the long run, but it also happens to be a lot of work. But what did you expect, nothing worth having comes easy. The objective of online marketing efforts is to reach out and attract relevant traffic that will turn into sales. Often times, it takes an integrated approach for you to build and sustain an online website, over the years, we have read case studies, and often, the results come to about the same conclusion. In one case study, this affiliate marketer site claimed to earn $500/mo, however, according to him/her, it took almost a year in order to start making $500/mo, so it goes something like this, the case study author claims he spent almost $5,000 and this included a website, content, and backlinks, and evidently, one year. You think online marketing is the easy road, well, it’s not, Google has cracked down on low-quality sites over the years, and that is the reason it took this so long in order to start making money. He/she hired the best writer, and purchased high-quality backlinks, often paying as much as $100 or more for a backlink or guest post, according to his claims. Running a website is not for the broke or weak at heart, why? You will need money, time, and patience, why? Because Google does not give it away, these days, you have to work for it. Do not set up a site for all the wrong reasons, if you do, then it is very likely that it will never pay off.



The following are suggested activities to promote your website:

Develop a community:

The site should have some objective so that visitors can visit your site with a purpose in mind. If your site has features prompting users to share their views and engage them, a sense of community is developed, which will make visitors use the site again and again and encourage new users. These are some of the most widely used tools to build an online communityforum message boards, quizzes, polls, tips, jokes, news, etc. Forum members can also make the forum come alive by what they believe in, as they often make suggestions on what they would like to see in the future. We have seen some rather big board forums die rather quickly once they gave up, and or allowed their forum members to be chased off by negative trolls. Do not get wrapped up with negative trolls, as you are there to support the community as a whole, always remember why you signed up in the first place.

To help with building an online community you need to know about SEO and content marketing. There is a target audience waiting to find you, but the trick is making your website’s content stand out in search engine results so they can find you, another thing to consider is branding, for example, do you think DigitalGlobal.com is a good brand? Before purchasing this asset, our domain went through multiple checks, and one domain appraisal service told us that your brand passes the radio test, what does this mean? It means if you were to hear our brand name on the radio, then by the next, you get home, then you would still remember our brand, as it is a two world domain that completely makes sense, even more so to those that are involved or do business in the digital world.

Content Promotion:

Great and up to date content will make visitors stay longer on your site. And, the longer they stay; the more chances you have of converting them. Keep in mind the great content you are publishing requires active promotion to let other people know about its existence. Do not just publish content and expect a flood of traffic, why? Google has changed over the years, and that can be good or bad, depending on who you ask. Take this article for instance, is this some boring article forces you to run for the hills, no, it is not, we format our content in a pleasing manner, using a theme that commands a certain level authority, and our theme does have that authority look, so why would you want to put up anything less inferior?

There are many ways to promote your content, some are low cost but require hard work, like for example viral content marketing or guest posting on other relevant websites, and some are very costly. The mix of promotional measures depends on the target to be achieved and your promotional budget; These days, Google expects high quality, and that is what you should be thinking about, for instance, what would Google do, WWGD? If you were Google, would you think the content you are posting is the highest quality? or was the content written by some cheap writer from a 3rd world country using broken English in order to get his vision or word across.

Search Engine Optimization (SEO)

Optimizing a website for search engines is not easy. If it was, then every webmaster would be ranking number one on Google for their primary keywords. It is a broad subject and one needs to put in a lot of effort if they expect to see positive results or they can outsource this responsibility to an expert, however, use caution to the wind, lets say you have a high-quality site, and costs are going through the roof, next, you see some budget SEO service thinking you are going to save a few pennies, not, you may as well have called this Budget SEO-Killer Service. You went all the way, in the beginning, then you just killed yourself in the end by using bad SEO which has caused the downfall of many sites over the years, rather than going from zero to hero, they went from being a hero to zero, as google killed a lot of these sites overnight, and with one blow for various reasons.

First and foremost, you want to make sure that you organize your content so the purpose of the website is relayed to those who are interested in seeking out your information. The site should be used and should elevate information by categorizing content, funneling traffic through content, besides using bad SEO, we can not tell you how many sites we have run across using low-quality site design, low-quality content. People think if they load their site with junk content, and shoot a few backlinks, then the rest will take care of itself, sorry, not anymore. Google has caught onto these bad practices, and still to this day, Google will still penalize your site if you can not get your stuff together. Your website may very well be your source of income one day, do you really want to outsource your work to those that are happy to take your money having no experience, much less a portfolio? These type of people do not have your best interests at heart, as they will rip-you-off, and still get a good night sleep, and head to the bank the next day.

Finding Profitable Keywords:

When writing content for your site’s audience, then you have to think about which keywords you should use. Your visitors will find you through keywords by using search engines. Although you do not want to keyword stuff your articles/content and appear that you are trying to manipulate the search results, you do need to include keywords in a natural fashion to establish yourself as an authority for a specific topic/keyword. If your content is well written, then google is smart enough to know if you are writing about an apple from a tree compared to some type of apple computer, Google is getting smarter by the day. Your content should be written in a natural manner, and easy to read; You should also keep money keywords to a minimal, by not doing so, then your content will no longer be natural, and no one will want to read content that uses repetitive wording, over and over, and this type of content is not written for humans, it is merely written for the sake of google in order to rank keywords; Always write for humans, not Google.

Keyword research would be one of the most important aspects of developing a good SEO strategy and the first thing you should plan on doing. Failing to do this would be like trying to do keyword research blindfolded. If you avoid doing in-depth proper keyword research for a new website during the planning stage before launching it, you are planning to fail from the get-go, however, this is the only reason why any site would fail, choosing the wrong niche could be just as deadly also. We have seen many cases over the years that imply that people go with impulse, or they make their decision based on what they like, and if they like this subject, then everyone will like it, right? Wrong! It is not about what you like, this is not about your interests unless your interests fall within that niche, otherwise, your buyers do not care what you like, this is not about you, it is about them.

You are found in the search engines through keywords, so you want to make sure you are targeting the correct keyword phrases; Not only do you want to brainstorm for a large number of different keywords that you think your customers are searching for on Google, you want to also ensure the keywords you are optimizing for are being searched for; Achieving a number one ranking on Google is not going to help you much if the keyword is rarely searched for. Your goal is searching for low competition keywords that have a high search value, make sense?

One very popular and useful keyword tool for doing keyword research is the Google Keyword Planner, which actually combines the old Google Keyword Tool and Traffic Estimator keyword data side by side, so you get the best of both keyword data sets displayed in an easy to read format. Google Trends is the other really good keyword tool which Google also has made available for public usage. Google Trends is useful for a number of things, but I love using it to analyze trends in markets to see how popular a keyword has been over time. It also suggests trending popular keywords to give you more keyword ideas, and keyword insight, and having this type of knowledge can work to your advantage.

EXAMPLE: When doing research for the keyword online marketing, you can see it has been trending upwards on Google Trends.

Free keyword research tools are great and will get the job done, for the most part, however when you have been building websites for a while you might need some extra help; Not only do you want to be targeting the right keywords to get more traffic from low hanging fruit, you want to be targeting keywords which get a decent CPC if you are building an Adsense affiliate site, and to be honest, we do not recommend Adsense, they used to be good, but now that Google Adsense has got very strict for the sake of advertisers which is understandable, well, lets just say, Adsense is not what it once was; Making money by using Adsense used to be easy, however, this is no longer the case and long past. Adsense has on the bandwagon, and they appear to ban anyone that moves, and making money using Adsense is very difficult these days. If you are looking to earn money as a freelancer, then you may find better luck as a freelancer, and some freelance writers are making bank, open your eyes, and keep your options open.

Adsense was a godsend for many webmasters when it was introduced. When you have been involved as a webmaster for a while, you soon figure out different niches and keyword topics can payout vastly different amounts for every click. This is where using a good keyword research tool really helped me out, however, we have long moved away from Adsense, and our future that does not include Adsense, as we feel that Adsense is our past. Do what is best for you!!!

This is hugely beneficial information as the keyword tool mentioned in this article is used by Google Adwords advertisers, and it tells you which specific keywords are generating a lot of bidding interest, and therefore, would be generating more CPC than other keywords on the topic of interest. Looking at it from an Adsense publisher perspective, you have hit a goldmine. Needless to say, you would want to be creating content based on the keywords which have a high amount of bids on Adwords and the other PPC engines, but in particular Adwords. I have adopted this strategy with some good success, however, AdWords is not for the timid, if you do not have the experience, then AdWords can take your money very quickly with nothing to show for, and for best results, consult an AdWords expert.

Also, make sure that you use synonyms in your websites content to increase topical relevance so that search engines will know what your page is about. For those who do not know, synonyms are words that mean the same thing. For example, automobile and car. How can you find related keywords to use in your content? Go to Google’s search engine and search your primary keyword; At the bottom of the page, you will find a list of search keywords relating to your keyword which you should use; In addition to this, you will notice other related words highlighted in the search results which you should also use; It goes without saying that when you include synonyms in your content your articles will have much better readability since it forces you not to focus on any particular keyword you are trying to rank highly for. Do it right, and stay the course, and you will be fine.

Of course, there is a lot more to SEO than keywords, but it all starts with keyword research and targeting the right keywords. There are a lot of sites, forums, and books available on the subject that provide help to be ranked high in Google and other major search engines. Knowledge is your key to success, why? If you do not know, then you have a much likely chance of failing, then succeeding. If you do not want to rely on others, hoping they get it right, then your next best option is becoming your own expert on FB/Google ads, right? Google is your friend, use google so that you can do research, and learn; Youtube is also your friend, search for related videos regarding FB/AdWords, and you find a lot of related videos.

In Conclusion:

You are not the only one in the online marketing game. There are many other webmasters looking to make money from affiliate marketing, Adsense and so forth due to the low barrier to entry. To succeed as an online marketer in this intensely competitive game, you need to understand that it will be a lot of hard work and you will require internet-related skills. These can help you reach the millions of surfers looking for products and services on the Internet. Digital Marketing is the future, and is the future we want to go in; How about you? Which direction are you heading? What do you believe in? If you believe in Digital Global, then why not hang with us for the time being? You never know, we may end up growing on you.

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My name is John, I am the owner of Digital Global JV™. You will find many opinions on Digital Global JV™ Blog, however, Digital Global JV™ may not share or endorse those opinions from other bloggers, however, We respect all blogger opinions.

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Why You Should Become An Affiliate For Online Courses

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Why You Should Become An Affiliate For Online Courses
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Now is a great time to become an affiliate for online courses. The demand for eLearning has never been higher and it is set to grow further. So why not take advantage of this trend and make some extra money promoting online courses?

If you are unfamiliar with affiliate marketing the concept is very simple. You promote somebody else’s product or service on your website or blog using affiliate links provided by the vendor. When you make a sale through your affiliate links you will receive a commission.

There are affiliate marketers making part-time and a full-time income from promoting online courses. So why not you? Affiliate marketing is one of the easiest ways to make money online. You don’t have to create your own products or worry about any customer service issues.

All you do is promote and earn.

So let’s take a look at the advantages of becoming an affiliate for online courses.

Huge Demand for eLearning Courses

There have been several studies of the worldwide global eLearning market and one report in January 2018 estimated that by the year 2023 the market will be worth about $286 billion. This is a year on year growth of more than 10%.

More and more people are seeing the benefits of taking an online course rather than attending a conventional education institute. Some of these benefits are:

It is more cost-effective – most online courses are significantly less expensive than traditional courses

  • Students can learn at their own pace
  • Students can study from home
  • There are online courses available for just about every subject
  • Students can study part-time if they have a full-time job
  • Students can concentrate more easily with online learning

Online learning appeals to people of all ages. It is not just for teenage students. Adults can learn new skills from the comfort of their own home and many are already doing this. The growth of online course websites such as Udemy.com and Skillshare.com demonstrate this.

Some people just cannot attend an educational institute so online learning is the ideal solution for them. Students often apply to prestigious colleges and do not get accepted. They can take an online course wherever they are in the world.



It’s easy to become an Affiliate

Usually, it is very easy for you to sign up as an affiliate to promote online courses. All you need to do is to enter your details into the form provided and you are ready to go. With some eLearning affiliate programs, you will need to tell them about your website or blog and how you intend to promote the courses. That is as difficult as it gets.

The bottom line is that it will usually take you just a couple of minutes to become an affiliate for most online education providers. Even if it takes you a little longer it will be worth it over the longer term. If you have any questions about completing your affiliate application then you will normally get an answer to any questions very quickly.

Good Commissions

The level of commission available will vary from one online course provider to another. It is not difficult to find vendors that will pay you a 10% commission for the sales of online courses that you make, and with some online courses costing hundreds of dollars, there are a lot of opportunities for you to make a good second income.

In some niches, online course vendors will pay higher commissions. A good example of this is the make money online niche. It is not unusual to receive a commission of 50% for “make money online” courses. But they are a harder sell than other types of online courses. Here are some commission level examples:

  • Udemy 40%
  • Lynda 40%
  • Coursera 45%
  • Masterclass 25%
  • CreativeLive 20%

Some online courses require the customer to pay on a monthly basis. This is great news for you as an affiliate because you can make recurring commissions every month as long as the customer is still paying.

Regular Payments from Vendors

How great would it be to have a regular payment each month through your efforts of promoting online courses? There are usually a number of payment options available from eLearning vendors and some of these include:

  • Wire transfer
  • Check
  • PayPal
  • Stripe
  • Payoneer

Usually, there is a waiting period to receive commissions. Often this is 30 days but it can be longer. So if you make a sale this month then it will be included in your payout for next month. For some online courses, there are instant commissions available through affiliate networks like JVZoo.com.

Affiliate Tools and Reporting

Normally, you will find that online course vendors will provide you with a number of affiliate tools to help you promote their courses. Often you will find the following promotional aids available to you:

  • Banners
  • Emails to send to your email list
  • Articles
  • Discount links
  • Social media post examples
  • Knowledgebase or FAQ to answer any questions
  • Time-specific cookies
  • Real-time tracking

It is in the interest of the online course vendor to take care of you as an affiliate and provide you with helpful tools. You will be able to promote their courses to people that they would never be able to reach so they should be helping you as much as possible.

Most eLearning affiliate programs will have a member’s area that you can log into to see how many sales you have made. You will see this broken down into daily, weekly and monthly commission totals. If you are eligible for any bonuses you will see this too. From your member’s area, you can usually arrange for payouts as well.

Affiliate Bonuses

A number of online course vendors will offer bonuses for affiliates that achieve specified sales targets for a period of time (usually 30 days). The bonuses that you can obtain will vary from vendor to vendor and may include:

  • Cash
  • Valuable prizes such as an iPhone etc
  • Discounts for courses

Smart eLearning course vendors will do everything that they can to take care of active affiliates. A lot of people may join an affiliate program but only a small number of them will actively promote the courses and make the most money for the vendor.

Digital Global JV™ Affiliates

Digital Global JV™ Affiliates shall earn 10%-25% of all sales made. Digital Global JV™ will also pay all affiliate payment processing fees. As an Affiliate, you will earn lifetime commissions on paid customers that you send to our site; For Affiliates that have earned 500+ referrals, we can set up your very own affiliate landing page, and for all affiliates that have their own site, these affiliates can also make use of our direct link tracking, in other words, as long as your site is approved, and makes use of the https protocol, then you will not have to insert affiliate links on your site.

Making sure our affiliates get paid is very important to us. Our 3rd party vendor supports 31 different countries and more than 130 currencies. see our supported countries below:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Ireland
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Luxembourg
  • Malaysia
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Singapore
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States

In order to get paid as one of our affiliates, then you will need to signup to our 3rd party payout service which will handle all of your payouts, please refer to your affiliate panel for signup information. Digital Global JV™ does not store payment information on our server as this will be handled by our 3rd party payout provider going through their secured servers.

We hold all commissions for 30 days, once you submit your affiliate payout request, then it will take 3-5 days to receive payment for US Affiliates, and 7-14 days for all other countries.

Our cookie policy is 60 months. We strongly feel that if you promote Digital Global JV™ , then you should get paid for the sale, none of this 30 day cookie stealing you may see on other sites.

Become an Online Course Affiliate Today

As you can see there are a number of advantages to becoming an affiliate for an online course vendor. Here is a summary of the main benefits:

  • It’s easy to join most affiliate programs for eLearning vendors
  • You can earn generous commissions
  • You can receive regular payments
  • There are usually helpful affiliate tools available
  • Active affiliates can earn significant bonuses

With the strong demand for online learning there really has never been a better time to become an affiliate and take advantage of this growing market. So you can become an affiliate for eLearning today and let others know about the wide range of online courses available and get paid handsomely for doing it.

Check out these articles:

How Big Business Can Benefit From eLearning
Your Guide To Getting Started With Online Learning
5 Reasons Why Content Marketing Will Improve SEO
40 Ways To Make Money Guest Blogging!
Why Online Education And Learning Is So Important!

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5 Reasons Why Content Marketing Will Improve SEO

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Top 5 Reasons SEO Needs Content Marketing

Content marketing is one of the most important aspects of SEO. It is very difficult to rank your website in the search results when you have little content. You probably hear all the time how content marketing and SEO go together and how important it is to have fresh content on your site, but nobody really tells you why it is so important.

Websites without much content typically resort to paid strategies such as Google Ads to get their website in front of people, since they cannot get their website ranked. Both SEO and SEM can be helpful, but content marketing is a great way to simplify SEO. I am going to go over the top 5 reasons why SEO needs content marketing.

Before getting started, I wanted to include this short video that does a good job of explaining the importance of content marketing.

1. Search Engines Try to Rank the Highest Quality Content

Another thing that you probably have heard all the time is “SEO is always changing.” The reason that SEO is always changing, is because search engines are constantly updating their algorithms to be sure that they are showing their users the most high-quality content. Their main goal is to give the searcher exactly what they are looking for.

Search engines have many ways to determine the quality of content. Search engines try to determine how well your content is helping users get the information they are searching for. This is a big reason it is important to have high-quality content that answers the questions that users have.

2. Content Helps Search Engines Understand your Website

Without content, there would really be no way for search engines to understand what your website is about and get you ranked. They use the content on your website and the keywords that are used on your website to determine what your website is about and rank the pages on your site accordingly.

The more content you have on your website helps show search engines what you should be ranking for on each page of your website. There is obviously a lot more than just the keywords you use that go into where you rank, but having the content in place is a starting point.


Content-Length is a Ranking Factor

3. Content-Length is a Ranking Factor

Content length is a proven ranking factor. Content that has 2,000 words has a higher chance of ranking than content that has 300 words. One of the main reasons is because there is a better chance that you are going to provide useful information with 2,000 words than 300 words.

This doesn’t mean that you should only focus on the length of your content. Search engines do the best that they can to provide the best user experience for the people using their search engines. For that reason, they are going to try to find content that goes in-depth about topics, so that their users can find all of the information they are looking for in one place rather than having to navigate to multiple websites in order to find the information they need.

4. Quality Content Helps User Experience

As I mentioned in the last point, search engines would much rather have their users finding all of the information they need on one site, because that provides them with the best user experience. If you have little or no content on your site, you won’t be able to provide much value for the users who are searching for what you have to offer.

A good way to look at this is to think about yourself performing searches with search engines. Think about exactly what provides you with a good experience and what provides you with a bad experience. When you go to a website without much information, you are probably going to be frustrated since you are looking around for longer than you had to. If search engines put the result that provides the best information at the top, that is going to provide users with the best experience possible.

5. Quality Content is Linkable

One of the most important ranking factors is the number of backlinks you have to your pages. A backlink is simply any other website linking to your website in their content. There are many reasons that websites would want to link to other sites, but the main reason is that the site is linked to has some sort of high-quality resource or content.

The best way to get backlinks to your site and boost your traffic is to create high-quality content or a high-quality resource. The idea behind this is to create content that people will actually want to link to. If you have something valuable that someone wants to show their readers, they are going to link to you in order to give their website visitors the best experience.

Conclusion

There are many other reasons that content marketing is absolutely essential in any SEO strategy, but I just wanted to give you some of the most important reasons. Trying to execute an SEO strategy without a content marketing strategy is like trying to drive a car that doesn’t have wheels.

The reason that many bloggers receive so much traffic to their website is that they have a lot of content. If you are trying to improve your SEO, I would highly recommend starting a blog on your website and writing high-quality content. If you provide high-quality content, it will provide a great user experience for your website visitors, and it will keep search engines happy.

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How Bounce Rate Can Affect SEO!

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Most digital marketers consider the bounce rate with dread. However, do you really understand what it is? Bounce rate can have an indicative effect on SEO. Read below to find out more:

What is the Bounce Rate?

You may have heard of bounce rate as a percentage. And it is. This metric essentially tracks the number of people who visit your website and then leave. That would naturally mean everyone, eventually. Google uses only users who leave without viewing any other pages on the bounce rate metric.

What Google is tracking here is site engagement by a single user. The bounce rate refers to whether people are using your website in a “meaningful” way.

E-commerce marketers and web developers often use the bounce rate to understand how successful a web page is. That is to say, whether the webpage manages to retain the intended user base. If the bounce rate is low, where fewer people leave, then it is considered a good thing. If it’s high, then warning signs go off.



What the Bounce Rate is Not

Marketers may over-interpret the bounce rate, as they tend to do with most. When we are talking about the bounce rate, it’s important to understand what it is not. You should not use this metric to measure the length of time a user spends on your website. It is possible for a website to have a high bounce rate and a longer engagement time.

In this sense, a high bounce rate is not something that is essentially bad. In fact, bounce rate can affect websites in different ways. Say your website is only just one page. People would see all they need on this page. There’s no need to navigate to another page. In this scenario, the bounce rate would be low. But you can ask whether a handful of users necessarily translate to a successful website.

In some cases, you might actually want a high bounce rate. For example, the bounce rate of a product launch page should be high, preferably because the clients move on to the purchase or information pages.

Why Does It Matter to SEO?

Search engine optimization involves improving websites to become more searchable. So what does the bounce rate have to do with SEO?

Google Cares about the Bounce Rate!

The primary reason SEO marketers should care about the bounce rate is that Google does care about it; Regardless of what you think about it, Google uses the bounce rate as a metric to measure a website’s performance.

Google may analyze the success of a website using its own Analytics tools; But most websites online don’t use Google Analytics, and when this is the case, the company combines bounce rate and dwell time to determine whether a web page is worth visiting in the eyes of a user.

Google, therefore, uses the bounce rate to determine how much organic traffic will become “long clicks” on a website and spend a lot of time. The bounce rate doesn’t indicate search intent, but that doesn’t really matter.

Google prioritizes “long click” websites as good links that deserve top rankings. Also, Google may consider a low bounce rate as a sign that your website isn’t a scam. Misleading links cause high bounce rates. Google wants to get rid of such sites from the search index.

Other Factors that Determine SEO

The bounce rate is not directly related to the success of SEO. However, it can be indicative of other factors that are directly altered because of the bounce rate. Here’s a look:

Slow-Loading Page Speed

When your site doesn’t load up fast under 2 minutes, then your website is slow. That would hurt dwell time, shooting up the bounce rate. A slow-loading website seriously hurts your SEO for different reasons as well.

Mainly, website slowness causes Google to demote your page ranking. On mobile search, slow websites aren’t even allowed to appear. So in this sense, a high bounce rate will hurt your SEO in the end.

Unless you are a master in analytics and user behavior, then you should not worry and do your best when it comes to applying on-page SEO. I have seen sites with a 75%+ bounce earn $5,000+ per month, and I have seen sites with very high bounce rates succeed, why? It is because of user engagement, without engagement, you are dead! When people comment, share, submit, then they are engaging.

It does not matter if you have content that sucks, although, it is best if you do not have content that sucks, however, I have run across sites having almost no content doing just fine, what was different compared to other sites? High Engagement!!! If your visitors love your site and continue to keep coming back, then you are golden!

Bad Web Design

A bad bounce rate can arise from bad web design. When the web design is not intuitive or easy to use, the incoming traffic would leave rather than engage with the site. So a high bounce rate is a warning sign that your website is not performing as it should.

Bad web design and resulting performance issues do hurt SEO. Proper web development is crucial for doing SEO eight. First of all, bad design doesn’t incorporate on-site SEO well. So it’s bad from the get-go. A low bounce rate, on the other hand, may indicate a well-designed site (among other things), that is also well optimized and good to go.

Wrong Information

There’s obviously a reason why people are not engaging with the site. You could lose incoming traffic if the web content doesn’t match the targeted keywords. In other words, if the content is perceived to be misleading, you will lose clicks.

Incorrect information is terrible for SEO in several ways. Your site could get flagged as spam if the keywords don’t match what you are offering. Google will consider the high bounce rate to possibly blacklist your website. It would be one of the factors that goes into making your case to Google.

Lack of Mobile Responsiveness

A high bounce rate could be entirely caused by mobile users who simply cannot access your website. This happens when your website is not mobile responsive.

Your search rankings on Google’s mobile version would take a nose dive if the site is not responsive. Bad mobile rankings could affect desktop rankings as well.

Should You Fix a High Bounce Rate?

When a high bounce rate is associated with so many SEO issues, as discussed above, does that mean you should go about fixing it?

Actually, no. High bounce rate is often a side effect of larger problems facing your website, such as lack of mobile responsiveness. You should address these issues headfirst to fix the bounce rate and simultaneously make your site more SEO friendly.

The bounce rate is an important metric. But you should understand why it is the way it is. Don’t panic over high bounce rates, and don’t be too quick to celebrate over low bounce rates either. Consider the full picture as mentioned above and take action.


Should You Fix a High Bounce Rate?

Let’s get back to bounce rate! We want to provide our visitors with awesome user experience, and we ask our visitors to browse our site, going from one page to another, and this will lower our bounce rate, and as a result of a lower bounce rate, then Google will award this site with higher rankings in google search.

When writing for our site, then create authority content that people will love and share with others, and this includes linking to internal pages and linking out to authority sites, and by doing these tasks, then you help lower our bounce rate.

Some content that you may find on our site is not our finest moment, as we have had people step up, and attempt to produce articles that just suck. Some people think they can write, and I am sorry to say, far from it. Do not allow bad content chase you away from our site, instead, just tell us how we can improve, so that we can provide all of our visitors with a positive experience, and if we have to remove content because it is just that bad, then we will take this request into consideration.

You can also help our site by sharing our pages on your favorite social media platform, as this is a concept that Google loves, and we do need some google love!!!

Summary: If you do not have anything to contribute to DigitalGlobal.com then that is fine, all we ask that you do is take the time to read some articles, and while doing so, then share them with your social marketing friends, thats it!

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How Bounce Rate Can Affect SEO!

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