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How to Make a Substantial Amount of Money on Instagram.

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How to Make a Substantial Amount of Money on Instagram.
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Make Money On Instagram

Posting pictures on Instagram is a fun past time. Most people have heard that people are making money just by posting pictures on Instagram. You may be a little curious as to how you can make money on this visual platform. Just like YouTubers and Bloggers, Instagram can be a powerful, influential tool for companies.

Instagram can reach an audience that cannot be reached on other social media websites. How can you become an Instagram Influencer? Here are some tips:

How many followers should you have?

How many followers you have should not be the main focus. The way your audience engages with your pictures does matter. You can have 100,000 Instagram followers or even 1,000 Instagram followers and still make money.

The best way to figure out how many followers you need is to do research on your niche. If you are into fashion, it may be easier to connect with your followers because that is a popular topic.

When you explore different channels of revenue, you can determine the right number of followers that you need. Once you determine how many followers you need, you can start building your platform and then you can begin to make money. There are a few ways that you can make money on Instagram:

Write Sponsored Posts

The best way to become an influencer on Instagram is to do sponsored posts. An influencer is simply a person with a well-known social media platform.

They have built themselves a reputation online by sharing awesome products or services. It is hard for a company to compete with other businesses in their industry, so they turn to influencers to promote their products.

Companies usually reach out to you if you have a big following, but there are ways that you can find companies on your own. You can sell a shout out to your target audience, list yourself on the Grapevine Marketplace, or connect your different social media profiles together. Reaching out to companies is the fastest way to get paid on Instagram.

Affiliate Marketing

Becoming an Affiliate is not just about promoting a product. You get paid by making sales for the company. A trackable link is created for your followers, so when they purchase the product or service, you receive a commission. The best way to talk about an affiliate product is Instagram stories because they allow you to post links within your story.

You can reach out to different online marketplaces, or check out the following affiliate marketing companies:

Clickbank
Amazon’s Affiliate Program
Fashion Affiliate Programs

Remember to not be disappointed if they turn your offer down. It is important to establish a following before you begin to reach out to companies.

Promote Your Product

When you first hear about making money as an influencer, you think of sponsored posts. You can also make money by selling your products or services.

If you have an E-commerce store, you can post photos of your products on your Instagram. You can use a print on demand service such as Zazzle to make your own t-shirts, mugs, and other products. Remember to not come off as someone who always wants to sell a product. Post different types of pictures on your Instagram to create a balance of sponsored posts and normal photos.

Instagram can be a fun and easy way to make money as an influencer. It is essential to interact with your followers and reply to comments. You want to let your followers know that their input is important to you. It may take some time to grow a following on Instagram. Remember that patience and persistence will make you a lot of money on Instagram in the long-run.

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My name is John, I am the owner of Digital Global JV™. You will find many opinions on Digital Global JV™ Blog, however, Digital Global JV™ may not share or endorse those opinions from other bloggers, however, We respect all blogger opinions.

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How To Find Instagram Influencers For Your Business

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Instagram Influencers

Influencer marketing on Instagram is one of the best ways that you can find potential customers for your brand online. If Millennial’s are your target audience then it is a must. It is widely accepted that Instagram is the best social platform for influencer marketing. But it now has more than 800 million active users so you need to know what you are doing.

Using Instagram influencers can be a lot more effective than traditional advertising. This is because the influencers have a following that will hang on their every word. Their word of mouth is very powerful and will help you to widen your audience. So here we will look at how to find Instagram influencers for your business.



Why should you use Instagram Influencers?

In the US alone 49% of Millennials turn to social media when it comes to purchasing decisions. When you use an influencer to assist with your marketing they become a mutual friend and they will connect your business with their targeted following. This is what you can expect an Instagram influencer to do for you:

  • They will be content creators for your brand
  • They will provide recommendations for your brand to their audience
  • They will initiate and participate in conversations about your brand

Why does your Business need Influencers?

You need to have a good reason for seeking out influencers on Instagram. It is true to say that a lot of businesses benefit significantly from using influencers and the 1.5 million sponsored posts on Instagram on 2017 supports this. But you need to decide what you want the outcome to be before you rush in to find the right influencers.

So you need to:

  • Decide on a specific objective for your influencer partnership
  • Choose the best metrics to measure the success of the collaboration
  • Determine what budget you will allocate to influencer marketing

Don’t rush into finding an Instagram influencer until you have completed these actions. If you do then this could even have a counterproductive impact on your marketing efforts. Your influencer needs to be on-board with the same goals as you.

What Story do you want your Influencer to tell?

Now that you have decided your objectives it is time to find the right influencer on Instagram. There is much more to this than just looking at the size of the following influencers have.

Influencers will have their own story just like your brand does. Your aim is to ensure that the two stories line up. When the stories are aligned your content will be appreciated a lot more by the followers of the influencer. If the stories are not in alignment then the whole thing can be a disaster.

An influencer may be a good marketer and be able to create great captions etc. But their followers will soon notice if there is no alignment with your brand. Your influencer needs to create the right level of emotion with their followers when discussing your brand as well. So how can you check all of this when evaluating influencers?

  • Check your influencer’s audience demographics
  • How many followers does the influencer have?
  • What is their following ratio?

You can discover answers to these 3 important questions easily by using tools from third party suppliers such as Social Blade and Fohr Card. It is vital that you have a good alignment with your influencer because it will add more credibility to the posts that the influencer makes, and their followers will be more likely to engage with your brand.

Don’t just Judge an Influencer by the size of their following

It is not always the best thing to do to partner with influencers that have massive followings. You actually might find it a lot more effective to partner with influencers that have a following of less than 10,000. These are “micro-influencers” and they will certainly cost you less to partner with.

Markely conducted a survey in this very area recently. The survey concluded that collaborating with larger influencers does not always mean that you will gain a lot more new customers. The survey revealed that micro-influencer collaboration can lead to four times the engagement levels with sponsored posts because the followers are more loyal.

So consider this:

  • If you are in a specialized niche, influencers with more targeted and responsive followers will probably deliver better results
  • If “gifting” is your strategy then micro-influencers will probably feature your offers and engage with your brand a lot more than large influencers who receive a lot of gifted products
  • For brand awareness using a large influencer with a lot of followers can be the best strategy
  • Large influencers can be better for strengthening brand loyalty


Choose Influencers that have Genuine Engagement

A lot of likes on an influencer’s posts is not a true sign of engagement. You probably think that a large influencer with over a million followers will mean that content will be seen by a lot more people. But even if this is true it does not mean that your campaigns will be as successful as you want them to be.

An influencer that is able to create true engagement with their followers will significantly increase your chances of a successful campaign. You will get a lot more conversions and referrals in this situation. Here is what you need to look for:

  • In comments posted by followers on influencer posts do you detect real brand engagement?
  • Are brand posts shared by followers (regrams)?
  • Do followers tag their friends in brand-related influencer posts?
  • Always go for long term collaborations with influencers over “one-off” partnerships
  • It is easier to build on previous gains made with a strong influencer relationship
  • Influencers know their followers and in a strong relationship they will help you to decide which products are best for their audience
  • When an influencer is in a long term relationship they will be a lot keener to align with your brand goals
  • With a strong influencer relationship, you can show your gratitude to them and provide constructive feedback which should result in more engaging and effective posts moving forward

If you feel that there is a good level of engagement ask the potential influencer about the demographics of those that engage. You need to ensure that these followers are a match for your customer avatar. Also, ask if the influencer prepared to answer questions about your brand from their followers?

Be prepared to create a good Relationship with Influencers

A lot of marketers that work with influencers overlook this important aspect. You need to be prepared to build a strong relationship with influencers to obtain the best results over the long term. This means that you need to develop mutual respect for each other and regularly converse with each other.

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Improve Content Marketing Through Social Listening
Boost Your Social Media Selling With These Tips
Top 5 Google Apps That Every Blogger Should Use In 2019

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How To Use Instagram To Market Your Business

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Instagram Marketing

The number of businesses using Instagram for marketing continues to rise. One of the main reasons for this is that engagement is a lot higher than it is on Facebook. There are now more than 25 million businesses using Instagram for marketing. With over 800 million active users it is a good platform to promote your small, medium or large business on.

Stories on Instagram are growing in popularity and the platform has introduced more and more marketing opportunities for business. But as always you need to know how to approach Instagram marketing in the right way to get the best results.



Getting Started with Instagram

Instagram is for mobile device users primarily although you can use it on a desktop or laptop as well. The first thing that you need to do is to sign up for a free Instagram account. Here is what you should do:

  • Install the Instagram app on your iPhone, Android or Windows device
  • Sign up using your email address
  • Choose a username that reflects your brand
  • Create a short bio explaining what Instagram users can expect
  • Add a high-quality profile image (business logo etc)
  • Change to a Business Account from the settings menu
  • Once your account is set up follow potential customers, industry influencers and others related to your brand
  • Add your Instagram details to your website and other social media channels

Decide what you want to achieve with Instagram Marketing

It is essential that your Instagram marketing efforts are a result of your goals for the platform. An ad hoc approach is very unlikely to be successful. So you need to ask yourself what you want to achieve from your Instagram marketing. Here are some ideas:

  • Drive brand awareness
  • Increase email list subscribers
  • Increase sales of your products and services
  • Increase your website traffic
  • Finding and developing relationships with Instagram influencers
  • Improving customer satisfaction

This is by no means an exhaustive list. When you have decided on your Instagram marketing goals use the SMART process to confirm them:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Specific

Deciding on your Content Strategy for Instagram

  • Use different types of content – don’t just stick to one type of content. Mix it up so that it is interesting for your audience. Images, videos, contests are all good.
  • Decide on your story approach – what distinguishes your brand from others? Be sure to emphasize this in your stories. Use images that relate to your brand identity. Decide if you are going to use emojis and the hashtags that are appropriate.
  • How will you drive engagement – do not use automated tools for engagement as these never work well. Decide how you will approach comments from your audience. What is your strategy for commenting and liking other people’s content?
  • Posting schedule – you want to be consistent but you must focus on quality over quantity. Don’t go overboard with posting as your followers will not appreciate this. Test different posting days and times.

You need to develop a content marketing plan for Instagram that you can follow and tweak for the best results. Building a strong community is vital as this will assist you to achieve your goals. When you are deciding on your content marketing plan keep these things in mind:



Developing your Brand on Instagram

Instagram is a visual platform so you want to develop a brand identity that is easily recognizable. There are several ways that you can approach this and we recommend that use the following guidelines for the most positive impact:

  • Be consistent with your images – Instagram provides a number of filters for you to use and you should choose one and use it for all of your images. This consistency will help your audience recognize your posts quickly.
  • What will be the theme of your posts – you need to decide on a theme for your content. If you sell shoes then post images of shoes. You can also use lifestyle posts to attract attention and relate this back to your brand.
  • Create your own hashtag – successful Instagram marketers normally have a branded hashtag. Be creative with this and don’t just use the name of your business. Come up with a hashtag that encompasses your brand and that followers will want to share.

Be Creative with your Content

A lot of Instagram users will just add an image with a filter and post it. In the early days of Instagram, you couldn’t do a lot more than this but things have changed. Now you can post different types of content that will grab your audience’s attention and drive interaction. Here are some ideas of what you can do:

  • Use captions – a picture may be worth a thousand words but help your audience out by adding captions to your images. Use captions to tell your story and don’t be afraid to inject humor
  • Be bold with stories – a lot of successful Instagram marketers use stories. Stories will disappear so you can be as bold as you want. Your followers will love stories so create them with videos and images to grab attention
  • Create albums – in a single Instagram post you can now add ten images and videos. Your audience will want to check out every element of your album and this can be very engaging
  • Finding influencers – it is likely that you will be able to [link to influencers post] find Instagram influencers that are a good fit for your brand. Build a relationship for greater exposure

Instagram Ads can provide good Results

Instagram Ads are a good way for you to extend your reach. You can use them to reach a large number of people that fit your customer profile. It is important that you use the best ad format for your brand:

  • Image ads – you can use compelling photographs to tell your story here. You can use a number of calls to action with image ads including call now, contact us, learn more and download
  • Video ads – Instagram users love video and you can create engaging videos up to 60 seconds. You can choose an appropriate call to action from applying now, book now, call now, contact us and download
  • Carousel ads – with this type of ad an Instagram user can swipe through a video and image series and there is a call to action button where you can use apply now, book now, call now, contact us and download
  • Story ads – these are full-screen ads that users will see between stories they are currently watching. Over 300 million users choose to view stories daily so this is a great opportunity. Calls to action are applied now, book now, call now, contact us and download

Canvas stories – as Instagram is part of Facebook you can use the Canvas feature to create quick loading videos for the best experience on a mobile device. There are several templates available and you can use apply now, book now and contact us as calls to action

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How Bounce Rate Can Affect SEO!
5 Reasons Why Content Marketing Will Improve SEO
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Boost Your Social Media Selling With These Tips

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Improve Content Marketing Through Social Listening

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Social Listening has the ability to improve your content marketing strategy. It’s more than just reading on your brand mentions online. It’s reading through discussions consumers are having about specific topics, industries, and competitors. To make it easier, you can always use a media monitoring service that will catch everything you’re looking for. However, if this doesn’t fit your budget, you can still be productive and research manually. Either way, this should be something that your business takes part in.

Here are four ways social listening can enhance your content marketing strategy:

Know What Your Audience Wants

You probably have some great content ideas, but are you sure they’re what your audience wants? Social listening can help you find topics that your audience is interested in. The best way to do this is by monitoring topics related to your business in order to analyze the conversation. Now you can create content based on a popular topic discussed by your target audience.

Receive Feedback

Listening-in on the feedback your audience is providing will give you insight on what needs improvement. You can always include a feedback survey that you distribute; however, social listening is a natural way to receive honest feedback. Track your brand mentions including different names consumers might refer to you as. Look into each mention and consider the feedback given to you. This can also help your business beyond content marketing. For example, if you find that your audience wants more video content, you might go as far as including it on a landing page similar to Audi’s just to improve their overall experience. This is also an opportunity to jump into the conversation and provide a response in order to increase engagement.



Research Competitors

Not only should you be listening in to your brand, but you should be monitoring your competitors. Look at the content that they’re creating and see how well it’s doing. Is it better than yours? If it’s not, what’s missing? These are all questions you should be asking yourself as you analyze your competitors’ content, as this will allow you to see where you need to improve on your content marketing strategy.

#Trending

You should be up-to-date on trending topics, especially if you’re trying to find new ways to reach a broader audience. Social listening will inform you on widely discussed topics through trending hashtags. Not only will you get insight on emerging topics, but now you’ll utilize these hashtags to get more exposure. Getting insight on what’s emerging will help you develop relevant content ideas which will result in more traffic.

To improve your content, start listening-in to the conversations relating to your business. If you’re a small business striving to grow your blog and you have too much on your plate, consider implementing this task into a position you hire for. Once you start to incorporate social listening, you’ll have endless opportunities for your content plan.

Katherine White writes articles for businesses that want to explore different marketing strategies. Currently, she is a contributor for 365 Business Tips and a digital marketing expert for local brands. Her educational background in Public Relations helps her tackle topics regarding strategy, branding and messaging.

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