If you are unaware of the money making potential of sponsored guest posts and guest blogging in general then you need to read every word of this. Here are a couple of questions for you:
- Do you own a blog that already has a good following?
- Are there other blogs in your niche that have high traffic?
If the answer to either of those questions is “yes” then sponsored blog posts or guest posting is a good way for you to make additional income. For both of these methods, your posts will have to be of the highest quality and we will go into more detail about that later on.
How to Make Money with Sponsored Guest Posts
It is important that you understand the difference between a sponsored post and an ordinary guest post. As you may have already worked out a sponsored post is all about money. A company or product owner is willing to pay for a post on your blog, or for you to write a post for them and publish it on another blog.
If you have your own blog and it is growing you may have already had offers from companies asking if you can review one of their products and publish this. They will then compensate you for doing this.
Sponsored guest posts always need writing well so that they show the company, brand or product in a good light. You have to achieve this to receive payment from the sponsor as they will want to see the post before you publish it.
You are the influencer here and a well written sponsored blog posts will help your audience. It is not just an advertisement because you have written it with a view to providing value. You need to get the balance right between an informative post and advertising. The company wants you to provide leads and sales from the post.
In some situations, you may receive a post from a company already written. A reputable company is likely to provide a high-quality post but you must check it before publishing. You want to make sure that it fits in well with the style and tone of your blog. Discuss any possible edits that you require with the company.
Why you should consider Sponsored Guest Posts
The main reason it is a good way for you to make more money. Sponsors know that a good post takes a lot of time and effort to create. They are happy to pay more for this than just requesting that you place one of their ads in your sidebar.
Another good reason for accepting sponsored blog posts is that you are adding more content to your blog. This is beneficial for climbing up the search engine rankings. You receive compensation for it as well so it is a complete win-win.
How to find Sponsored Post opportunities
Sometimes companies will contact you directly if they are looking for sponsored blog post opportunities. But if you want to make good money from this regularly then you need to take other action. Here are the three main ways of obtaining sponsored post gigs:
- Companies contact you directly as the blog owner or editor
- Work with sponsored post networks
- Reach out to companies related to your niche on your own
There are networks out there that connect potential sponsors with bloggers. This makes it really easy to find sponsors and is a great way to get started. Some of the best-sponsored post networks to work with are:
When you create an account with these networks you need to provide details of your blog and your social channels. Use your profile as a way to sell yourself and your blog to potential sponsors. Do not overlook this as it will bring you more offers.
If a sponsor likes what they see and wants you to write a sponsored blog post for them they will use the communication facilities within the network. You will then need to follow the instructions provided and decide whether or not you want to go ahead.
Working with networks is good but they may not provide you with the sponsors that you really want. For example, you may use a product or service regularly and are willing to write a post about it. In this case, you will need to contact the company directly to see if they are interested in sponsoring a post.
Have a look at the company website and see if there is a marketing page. This is a better way to contact them than just sending them an email but if a page does not exist then contact them anyway. If they are on Twitter or other social platforms then follow them and make a request that way.
When you are using email to contact a company make it brief and to the point. Tell them about you and your blog and that you would really like to work with them. You need to emphasize that your audience overlaps with theirs so it will be a good opportunity for them.
Create a Media Kit for your Blog
A brand will expect you to have a media kit. This is basically a way of conveying information about your blog and the reasons why a brand should consider sponsoring a post. This can be in the form of a professionally created image. Here is what should be included in your media kit:
- Full name
- How to contact you (do not add a phone number)
- The name and URL of your blog
- Details of your social accounts and important stats
- The size of your email list
- Your page views per month (you can use Google Analytics to tell you this)
- The audience that you are targeting
- Benefits of partnering with you
Don’t include any rates in your media kit. That is for discussion if the brand wants to work with you. At some stage, you may want to adjust your rates and you don’t want to have to keep editing your media kit each time. Don’t let your media kit tie you into a price.
What to charge for a Sponsored Post
This is often a challenge for blog owners because it depends on a number of factors. To determine your rate for sponsored guest posts you need to think about the following:
- How much traffic does your blog get?
- Do you have high levels of engagement?
- The size of your email list and your average open rates
- Your presence on social media
These factors will form part of your rate but you also need to include payment for writing the post as well. If you are doing well with all of these factors then your rates can be higher. Companies will want to know your CPM when it comes to traffic. This is the cost for every 1,000 impressions.
Look at your monthly traffic stats and divide by 1,000. Then multiply this number by a rate of between US 80 cents and US $1.25 for every 1,000 impressions. This number is not your rate but part of it. Include the cost of writing the post and adjust for other factors too such as your social media reach.
We recommend that you charge a minimum of US $250 for sponsored blog posts. It can take a great deal of time for you to create a high-quality post so don’t sell yourself short here. If you have high traffic numbers and good social media reach, then you can charge more.
Another way to make money is through writing posts to publish on other related blogs that have high traffic levels. You won’t receive direct compensation for guest posting, but you have the opportunity to drive traffic to your blog and your lead capture and offer pages.
It’s all about leveraging your exposure by using the audiences of other blog owners. With the right guest post, you can generate a great deal of traffic, and blog owners are always looking for additional content so it is good for them as well.
With a high-quality guest blog you can:
- Show that you are an expert and are likable and trustworthy
- Provide a link back to your blog (this is good for SEO as well)
- Tell your story
- Attract readers with a compelling headline
You need to follow the rules
You need to be aware that most blog owners and editors that accept guest posts will have some rules that you need to follow so that your post can be accepted and published. Each blog will have its own set of rules but here are some of the things that you can expect:
- The content is high quality
- Content must add value and be unique
- The post must be related to the blog niche
- A rule about the number of links and whether they need to be no-follow
- Include citations if this is appropriate (quoting your sources)
There may be other rules as well. If you follow all of the rules then you should not have a problem getting your post accepted. You can always ask the blog owner or editor if you are unsure about anything.
Finding Blogs that allow Guest Posting
You are looking for blogs that are in the same niche as you and that allow guest blogging. One of the best ways to find good blogs in your niche is to use a search engine like Google. Use relevant keyword phrases in your search and then make a record of the best sites that appear in the top 100 results.
When you find potential blogs check out their “About Us” and “Contact Us” pages to see if there is any mention of guest posting. Some blogs will have specific pages for this. If not you can query the domain in Google and add the following:
- Become a contributor
- Submit your post
- Write for us
- Guest post
If nothing is returned for these searches then the blog probably doesn’t accept guest posting; Not all of the blogs do so just accept this and move on with your search; Do not give up, just keep searching.
Pitching Blogs for Guest Posting
Check the guest posting rules first. Sometimes a blog owner or editor will require samples of your work and they will not be impressed if you don’t do this. A lot of the high traffic blogs receive many requests every day and they will weed out people who do not read the rules first.
Tell the blog owner or editor about yourself and the topics that you are an expert in. Explain the benefits of working with you and what you bring to the table. Provide links to high-quality posts that you have written in the past.
If you have an idea for a post then provide the blog owner with a handful of titles that they can choose from for your post. Some blogs will insist that you do this as part of their posting guidelines.