Thursday, November 14, 2019

FTC Disclosure

FTC Disclosure For Digital Global Affiliates.

Digital Global requires all affiliate marketers to disclose the nature of paid endorsements to consumers in accordance with the rules set out by the Federal Trade Commission.

An affiliate marketer is any entity that endorses products or services on our website in return for compensation. Affiliate marketers could be brands, public relations agencies, influencers, and any other entity endorsing or promoting a product. Affiliate marketing content includes, but is not limited to the following, where the publisher receives a commission for promotional purposes:

  • Product reviews
  • Rankings
  • Blog posts (promotional or otherwise)
  • Product comparisons
  • Endorsements
  • Testimonials
  • Free trials

Compensation affiliate marketers receive is not limited to cash payments. Compensation can include the following, according to the FTC:

  • Free products in return for an endorsement
  • Discounts
  • Free products
  • Free services
  • Special access
  • Store or online credit
  • Any other type of favors

Affiliate marketers who receive any type of compensation as the FTC define it must fully disclose it to consumers. There are no exceptions to the rule.

The updated “Guides Concerning the Use of Endorsements and Testimonials in Advertising” published by the FTC requires that all marketers disclose material connections to content published on a platform. The FTC demands that the marketer is transparent regarding in financial or similar incentives for publishing the content.

The rules apply to all the content as listed above. The consumer has a right to know about the incentives behind reviews, rankings, endorsements, and other content published on Digitalglobal.com.

Affiliate marketers who work with Digitalglobal.com must disclose details about compensations clearly and prominently in all content. An affiliate marketing disclosure must be obvious. Consumers must be able to see the disclosure without having to click on additional links (such as a linked “Disclaimer”) or by having to scroll down to the bottom of a page. The disclosure must be present on all pages if needed. Any type of content, including video and text, must contain the disclosure in a way that a consumer can easily notice it.

Here’s a summary of affiliate marketing disclosure principles:

  • The disclosure must be overt and conspicuous.
  • The disclaimer must be easy to understand.
  • The statement should be easily noticeable to the reader or the viewer.

Digitalglobal.com maintains that the factual accuracy of any claims made on content such as reviews is the responsibility of the affiliate marketer that creates the content. The fairness of content that includes product comparisons is also the responsibility of the affiliate marketing creator. Digitalglobal.com does not claim responsibility for any claims made in content published by affiliate marketers.

Affiliate marketers must substantiate claims made by consumers in content that reviews, compares, or endorses products. If the content is intended to convey the experiences of other consumers in using a product or service, the affiliate marketer is responsible for validating these claims.

The affiliate marketers are required under FTC rules to provide the target audience with an understanding of how a product or a service generally works because an experience conveyed through affiliate marketing material is not universal.

Digitalglobal.com highly recommends that all affiliate marketers that want to work with us familiarize themselves with the Endorsement Guidelines published by the FTC. We monitor our site for affiliate marketing content. We reserve the right to remove any affiliate marketing content not accompanied by a strong disclosure statement as required.

Suggestions from Digitalglobal.com for affiliate marketers for remaining compliant regarding endorsement disclosures:

  • Read the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising.
  • Refer to FTC’s affiliate marketing disclaimer examples.
  • Proactively disclose all content being paid for in any way.
  • Include a disclosure even when unsure if one is needed.
  • Fact checks on all content to ensure that the information presented is accurate. For example, pricing information in product comparison articles should be accurate.
  • Place the disclosure on top of a document, where a reader or a viewer can easily see it.
  • Write the disclosure clearly so that it is easy to understand. Avoid legalese.
  • Do not be vague when stating a disclaimer.
  • Your disclosure statement must be direct and on point.

The aim of a material disclosure is to ensure fair business practices and maintain advertising transparency on Digitalglobal.com. The site and affiliate marketers, as independent entities, have obligations to comply with the FTC.

While Digitalglobal.com requires compliance, we are not an enforcement agency. Digitalglobal.com does not take responsibility for non-compliance on the part of affiliate marketers, and affiliates may be terminated if they violate our guidelines.

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