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Boost Your Social Media Selling With These Tips

Social Media Marketing Can be Your Key To Success.

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In the words of Jill Rowley, social selling expert, “Today’s buyers are more empowered and increasingly self-educating when evaluating options. Traditional channels like phone and email are fatigued. Getting someone’s attention requires leading with relevance, insight, and value.”

Then how to connect to the modern buyer?

Data reveals that 90.4% of Millennials, 77.5% Gen X, and 48.2% Baby Boomers are active social media users. (Emarketer 2019). Additionally, 54% of social media browsers use it for researching information about products and services. (Global Webindex 2018).Therefore, if a seller has to connect with his audience, social media selling is definitely an effective solution.

With the number of social media users on the rise, it is definitely a strong force that cannot be ignored. In fact, as per 2019 stats, there are 3.2 billion social media users worldwide which constitute a whopping 42% of the global population! (Emersys 2019). Social media definitely has the potential to reach out to a large audience and boost the revenues of a business.

Often, Social media selling is confused with Digital Marketing. However, Digital Marketing is an umbrella term for various online marketing strategies and social selling is one of those strategies. Social selling along with other Digital Marketing strategies such as Search Engine Marketing, Search Engine Optimization, Pay Per Click, etc. is a must if a business wants to surge ahead in this competitive market.



Let us delve into what exactly social media selling is:

Social media selling is when the sales team interacts directly with potential customers through various social media channels. Social selling has made cold calling a thing of the past by offering better lead generation and sales prospecting opportunities.


What is the need for social selling?

What is the need for social selling?

Thanks to the fast-paced changes in technology, the modern-day buyer has undergone a behavioral transformation. Buyers now have information available on their fingertips and make informed decisions. They need to be completely satisfied before they make a buying decision. They rely to a large extent on social media for information on products and services. To cope with the changing behavior patterns of the buyers, social media selling is the need of the hour

Social media selling enables brand building because it increases the exposure of your business. By marketing on social channels, your business has a reach beyond geographical boundaries. Every time your content is shared on social media, your visibility is enhanced.

It is not just enough to increase brand awareness. Sharing relevant content on social media channels is an effective way to engage your users. However, you will need to analyze the channels your audience is using and leverage those.

Social channels help interact with the customers on a one-on-one basis. Today’s buyers are looking for instant responses and resolutions to their queries. Social media serves as a means for personal interaction to address the issues the customers may have. This also increases the confidence level of your customers in your brand leading to brand loyalty.

As per stats, 49% of consumers depend on influencer recommendations on social media to make buying decisions. (Fourcommunications, 2018)

Social Media Marketing, when used along with Search Engine Optimization, improves the rankings on SERPs.

Aren’t these reasons enough for you to get started with Social Media Marketing? However, a social media campaign requires planning so as to achieve the desired results.

Here are the guidelines for effective social media strategy:

A social media selling strategy cannot be implemented in isolation in an organization. It should be aligned with the entire marketing strategy of the business.

Set Goals

Define your objectives and what you expect to achieve with your social media campaigns. Also, at the outset, the organization should be aware that a social media campaign is not just a one-time thing but an ongoing process. Therefore, it is recommended that you set goals for specific time-frames and compare at the end of the campaign how far you have achieved them.


Here are the guidelines for effective social media strategy:

Identify Your Buyer

Prior to launching your social media campaigns, you need to understand your audience. It is important to know their demographics as the social media channels used by them are dependent on this aspect. Also, it is important to bear in mind whether it is B2B or B2C customers that you are targeting and strategize accordingly.

Listen to Your Buyer

Social media has made it possible to communicate directly with the buyer. You need to understand what your buyer is looking for. You also need to focus on their pain points.

Choose Relevant Social Media Channel

Choose social media channels according to your buyer personas. For instance, Pinterest is the best channel for fashion and for a B2B buyer, you can connect on LinkedIn.

According to Forrester Research, most decision-makers choose LinkedIn or Twitter.

Share Relevant Content

Since social media channels are used for searching for information about various products and services, offer your audience as much content as possible.

You can adopt a content strategy where you adopt a storytelling approach to convey all the information about your product or service.

Feedback

Be alert to feedback that you receive from your customers. Resolve their queries and use the feedback for crafting future content that addresses the pain points of your audience. In case of a negative review, be sure to respond to it.

Follow the Right Companies

Many time organizations are unsure about how best they can approach larger companies. Social media helps you connect with any company. You can start following larger organizations on Twitter and it could serve as a good starting point to connect. You also have the option of joining LinkedIn groups to increase your network. And, it may just so happen that you may connect with your dream client!

Chatbots

You can include chatbots that can respond to your customers’ queries 24/7.

Measure the Results

After the specified time-frame, evaluate the outcome of your social media campaign and compare it with your defined goals. If you have not achieved the desired result, analyze your shortcomings and strategize to overcome them in your next campaign.

The Bottomline

In this era of the digitally driven, socially connected audience, social selling is the best way to connect to your audience. Jamie Shanks from Sales for Life in his key findings of social selling study of 45,000 sales reps and 200 companies found that for every $1 invested in social selling, the ROI was $5!

So, if you haven’t yet started on social selling, what are you waiting for? The time is just right to launch your social media campaign!

Author Bio: George brings over 20 years of Sales and Marketing Experience helping companies from start-ups to fortune 500 solve their complex revenue generation systems.

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My name is John, I am the owner of Digital Global JV™. You will find many opinions on Digital Global JV™ Blog, however, Digital Global JV™ may not share or endorse those opinions from other bloggers, however, We respect all blogger opinions.

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How to Make a Substantial Amount of Money on Instagram.

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Make Money On Instagram

Posting pictures on Instagram is a fun past time. Most people have heard that people are making money just by posting pictures on Instagram. You may be a little curious as to how you can make money on this visual platform. Just like YouTubers and Bloggers, Instagram can be a powerful, influential tool for companies.

Instagram can reach an audience that cannot be reached on other social media websites. How can you become an Instagram Influencer? Here are some tips:

How many followers should you have?

How many followers you have should not be the main focus. The way your audience engages with your pictures does matter. You can have 100,000 Instagram followers or even 1,000 Instagram followers and still make money.

The best way to figure out how many followers you need is to do research on your niche. If you are into fashion, it may be easier to connect with your followers because that is a popular topic.

When you explore different channels of revenue, you can determine the right number of followers that you need. Once you determine how many followers you need, you can start building your platform and then you can begin to make money. There are a few ways that you can make money on Instagram:

Unstoppable Positivity ebook

Write Sponsored Posts

The best way to become an influencer on Instagram is to do sponsored posts. An influencer is simply a person with a well-known social media platform.

They have built themselves a reputation online by sharing awesome products or services. It is hard for a company to compete with other businesses in their industry, so they turn to influencers to promote their products.

Companies usually reach out to you if you have a big following, but there are ways that you can find companies on your own. You can sell a shout out to your target audience, list yourself on the Grapevine Marketplace, or connect your different social media profiles together. Reaching out to companies is the fastest way to get paid on Instagram.

Affiliate Marketing

Becoming an Affiliate is not just about promoting a product. You get paid by making sales for the company. A trackable link is created for your followers, so when they purchase the product or service, you receive a commission. The best way to talk about an affiliate product is Instagram stories because they allow you to post links within your story.

You can reach out to different online marketplaces, or check out the following affiliate marketing companies:

Clickbank
Amazon’s Affiliate Program
Fashion Affiliate Programs

Remember to not be disappointed if they turn your offer down. It is important to establish a following before you begin to reach out to companies.

Promote Your Product

When you first hear about making money as an influencer, you think of sponsored posts. You can also make money by selling your products or services.

If you have an E-commerce store, you can post photos of your products on your Instagram. You can use a print on demand service such as Zazzle to make your own t-shirts, mugs, and other products. Remember to not come off as someone who always wants to sell a product. Post different types of pictures on your Instagram to create a balance of sponsored posts and normal photos.

Instagram can be a fun and easy way to make money as an influencer. It is essential to interact with your followers and reply to comments. You want to let your followers know that their input is important to you. It may take some time to grow a following on Instagram. Remember that patience and persistence will make you a lot of money on Instagram in the long-run.

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How To Find Instagram Influencers For Your Business

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Instagram Influencers

Influencer marketing on Instagram is one of the best ways that you can find potential customers for your brand online. If Millennial’s are your target audience then it is a must. It is widely accepted that Instagram is the best social platform for influencer marketing. But it now has more than 800 million active users so you need to know what you are doing.

Using Instagram influencers can be a lot more effective than traditional advertising. This is because the influencers have a following that will hang on their every word. Their word of mouth is very powerful and will help you to widen your audience. So here we will look at how to find Instagram influencers for your business.



Why should you use Instagram Influencers?

In the US alone 49% of Millennials turn to social media when it comes to purchasing decisions. When you use an influencer to assist with your marketing they become a mutual friend and they will connect your business with their targeted following. This is what you can expect an Instagram influencer to do for you:

  • They will be content creators for your brand
  • They will provide recommendations for your brand to their audience
  • They will initiate and participate in conversations about your brand

Why does your Business need Influencers?

You need to have a good reason for seeking out influencers on Instagram. It is true to say that a lot of businesses benefit significantly from using influencers and the 1.5 million sponsored posts on Instagram on 2017 supports this. But you need to decide what you want the outcome to be before you rush in to find the right influencers.

So you need to:

  • Decide on a specific objective for your influencer partnership
  • Choose the best metrics to measure the success of the collaboration
  • Determine what budget you will allocate to influencer marketing

Don’t rush into finding an Instagram influencer until you have completed these actions. If you do then this could even have a counterproductive impact on your marketing efforts. Your influencer needs to be on-board with the same goals as you.

What Story do you want your Influencer to tell?

Now that you have decided your objectives it is time to find the right influencer on Instagram. There is much more to this than just looking at the size of the following influencers have.

Influencers will have their own story just like your brand does. Your aim is to ensure that the two stories line up. When the stories are aligned your content will be appreciated a lot more by the followers of the influencer. If the stories are not in alignment then the whole thing can be a disaster.

An influencer may be a good marketer and be able to create great captions etc. But their followers will soon notice if there is no alignment with your brand. Your influencer needs to create the right level of emotion with their followers when discussing your brand as well. So how can you check all of this when evaluating influencers?

  • Check your influencer’s audience demographics
  • How many followers does the influencer have?
  • What is their following ratio?

You can discover answers to these 3 important questions easily by using tools from third party suppliers such as Social Blade and Fohr Card. It is vital that you have a good alignment with your influencer because it will add more credibility to the posts that the influencer makes, and their followers will be more likely to engage with your brand.

Don’t just Judge an Influencer by the size of their following

It is not always the best thing to do to partner with influencers that have massive followings. You actually might find it a lot more effective to partner with influencers that have a following of less than 10,000. These are “micro-influencers” and they will certainly cost you less to partner with.

Markely conducted a survey in this very area recently. The survey concluded that collaborating with larger influencers does not always mean that you will gain a lot more new customers. The survey revealed that micro-influencer collaboration can lead to four times the engagement levels with sponsored posts because the followers are more loyal.

So consider this:

  • If you are in a specialized niche, influencers with more targeted and responsive followers will probably deliver better results
  • If “gifting” is your strategy then micro-influencers will probably feature your offers and engage with your brand a lot more than large influencers who receive a lot of gifted products
  • For brand awareness using a large influencer with a lot of followers can be the best strategy
  • Large influencers can be better for strengthening brand loyalty


Choose Influencers that have Genuine Engagement

A lot of likes on an influencer’s posts is not a true sign of engagement. You probably think that a large influencer with over a million followers will mean that content will be seen by a lot more people. But even if this is true it does not mean that your campaigns will be as successful as you want them to be.

An influencer that is able to create true engagement with their followers will significantly increase your chances of a successful campaign. You will get a lot more conversions and referrals in this situation. Here is what you need to look for:

  • In comments posted by followers on influencer posts do you detect real brand engagement?
  • Are brand posts shared by followers (regrams)?
  • Do followers tag their friends in brand-related influencer posts?
  • Always go for long term collaborations with influencers over “one-off” partnerships
  • It is easier to build on previous gains made with a strong influencer relationship
  • Influencers know their followers and in a strong relationship they will help you to decide which products are best for their audience
  • When an influencer is in a long term relationship they will be a lot keener to align with your brand goals
  • With a strong influencer relationship, you can show your gratitude to them and provide constructive feedback which should result in more engaging and effective posts moving forward

If you feel that there is a good level of engagement ask the potential influencer about the demographics of those that engage. You need to ensure that these followers are a match for your customer avatar. Also, ask if the influencer prepared to answer questions about your brand from their followers?

Be prepared to create a good Relationship with Influencers

A lot of marketers that work with influencers overlook this important aspect. You need to be prepared to build a strong relationship with influencers to obtain the best results over the long term. This means that you need to develop mutual respect for each other and regularly converse with each other.

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How To Use Instagram To Market Your Business

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Instagram Marketing

The number of businesses using Instagram for marketing continues to rise. One of the main reasons for this is that engagement is a lot higher than it is on Facebook. There are now more than 25 million businesses using Instagram for marketing. With over 800 million active users it is a good platform to promote your small, medium or large business on.

Stories on Instagram are growing in popularity and the platform has introduced more and more marketing opportunities for business. But as always you need to know how to approach Instagram marketing in the right way to get the best results.



Getting Started with Instagram

Instagram is for mobile device users primarily although you can use it on a desktop or laptop as well. The first thing that you need to do is to sign up for a free Instagram account. Here is what you should do:

  • Install the Instagram app on your iPhone, Android or Windows device
  • Sign up using your email address
  • Choose a username that reflects your brand
  • Create a short bio explaining what Instagram users can expect
  • Add a high-quality profile image (business logo etc)
  • Change to a Business Account from the settings menu
  • Once your account is set up follow potential customers, industry influencers and others related to your brand
  • Add your Instagram details to your website and other social media channels

Decide what you want to achieve with Instagram Marketing

It is essential that your Instagram marketing efforts are a result of your goals for the platform. An ad hoc approach is very unlikely to be successful. So you need to ask yourself what you want to achieve from your Instagram marketing. Here are some ideas:

  • Drive brand awareness
  • Increase email list subscribers
  • Increase sales of your products and services
  • Increase your website traffic
  • Finding and developing relationships with Instagram influencers
  • Improving customer satisfaction

This is by no means an exhaustive list. When you have decided on your Instagram marketing goals use the SMART process to confirm them:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Specific

Deciding on your Content Strategy for Instagram

  • Use different types of content – don’t just stick to one type of content. Mix it up so that it is interesting for your audience. Images, videos, contests are all good.
  • Decide on your story approach – what distinguishes your brand from others? Be sure to emphasize this in your stories. Use images that relate to your brand identity. Decide if you are going to use emojis and the hashtags that are appropriate.
  • How will you drive engagement – do not use automated tools for engagement as these never work well. Decide how you will approach comments from your audience. What is your strategy for commenting and liking other people’s content?
  • Posting schedule – you want to be consistent but you must focus on quality over quantity. Don’t go overboard with posting as your followers will not appreciate this. Test different posting days and times.

You need to develop a content marketing plan for Instagram that you can follow and tweak for the best results. Building a strong community is vital as this will assist you to achieve your goals. When you are deciding on your content marketing plan keep these things in mind:



Developing your Brand on Instagram

Instagram is a visual platform so you want to develop a brand identity that is easily recognizable. There are several ways that you can approach this and we recommend that use the following guidelines for the most positive impact:

  • Be consistent with your images – Instagram provides a number of filters for you to use and you should choose one and use it for all of your images. This consistency will help your audience recognize your posts quickly.
  • What will be the theme of your posts – you need to decide on a theme for your content. If you sell shoes then post images of shoes. You can also use lifestyle posts to attract attention and relate this back to your brand.
  • Create your own hashtag – successful Instagram marketers normally have a branded hashtag. Be creative with this and don’t just use the name of your business. Come up with a hashtag that encompasses your brand and that followers will want to share.

Be Creative with your Content

A lot of Instagram users will just add an image with a filter and post it. In the early days of Instagram, you couldn’t do a lot more than this but things have changed. Now you can post different types of content that will grab your audience’s attention and drive interaction. Here are some ideas of what you can do:

  • Use captions – a picture may be worth a thousand words but help your audience out by adding captions to your images. Use captions to tell your story and don’t be afraid to inject humor
  • Be bold with stories – a lot of successful Instagram marketers use stories. Stories will disappear so you can be as bold as you want. Your followers will love stories so create them with videos and images to grab attention
  • Create albums – in a single Instagram post you can now add ten images and videos. Your audience will want to check out every element of your album and this can be very engaging
  • Finding influencers – it is likely that you will be able to [link to influencers post] find Instagram influencers that are a good fit for your brand. Build a relationship for greater exposure

Instagram Ads can provide good Results

Instagram Ads are a good way for you to extend your reach. You can use them to reach a large number of people that fit your customer profile. It is important that you use the best ad format for your brand:

  • Image ads – you can use compelling photographs to tell your story here. You can use a number of calls to action with image ads including call now, contact us, learn more and download
  • Video ads – Instagram users love video and you can create engaging videos up to 60 seconds. You can choose an appropriate call to action from applying now, book now, call now, contact us and download
  • Carousel ads – with this type of ad an Instagram user can swipe through a video and image series and there is a call to action button where you can use apply now, book now, call now, contact us and download
  • Story ads – these are full-screen ads that users will see between stories they are currently watching. Over 300 million users choose to view stories daily so this is a great opportunity. Calls to action are applied now, book now, call now, contact us and download

Canvas stories – as Instagram is part of Facebook you can use the Canvas feature to create quick loading videos for the best experience on a mobile device. There are several templates available and you can use apply now, book now and contact us as calls to action

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Boost Your Social Media Selling With These Tips

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