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Boost Your Social Media Selling With These Tips

Social Media Marketing Can be Your Key To Success.

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In the words of Jill Rowley, social selling expert, “Today’s buyers are more empowered and increasingly self-educating when evaluating options. Traditional channels like phone and email are fatigued. Getting someone’s attention requires leading with relevance, insight, and value.”

Then how to connect to the modern buyer?

Data reveals that 90.4% of Millennials, 77.5% Gen X, and 48.2% Baby Boomers are active social media users. (Emarketer 2019). Additionally, 54% of social media browsers use it for researching information about products and services. (Global Webindex 2018).Therefore, if a seller has to connect with his audience, social media selling is definitely an effective solution.

With the number of social media users on the rise, it is definitely a strong force that cannot be ignored. In fact, as per 2019 stats, there are 3.2 billion social media users worldwide which constitute a whopping 42% of the global population! (Emersys 2019). Social media definitely has the potential to reach out to a large audience and boost the revenues of a business.

Often, Social media selling is confused with Digital Marketing. However, Digital Marketing is an umbrella term for various online marketing strategies and social selling is one of those strategies. Social selling along with other Digital Marketing strategies such as Search Engine Marketing, Search Engine Optimization, Pay Per Click, etc. is a must if a business wants to surge ahead in this competitive market.



Let us delve into what exactly social media selling is:

Social media selling is when the sales team interacts directly with potential customers through various social media channels. Social selling has made cold calling a thing of the past by offering better lead generation and sales prospecting opportunities.


What is the need for social selling?

What is the need for social selling?

Thanks to the fast-paced changes in technology, the modern-day buyer has undergone a behavioral transformation. Buyers now have information available on their fingertips and make informed decisions. They need to be completely satisfied before they make a buying decision. They rely to a large extent on social media for information on products and services. To cope with the changing behavior patterns of the buyers, social media selling is the need of the hour

Social media selling enables brand building because it increases the exposure of your business. By marketing on social channels, your business has a reach beyond geographical boundaries. Every time your content is shared on social media, your visibility is enhanced.

It is not just enough to increase brand awareness. Sharing relevant content on social media channels is an effective way to engage your users. However, you will need to analyze the channels your audience is using and leverage those.

Social channels help interact with the customers on a one-on-one basis. Today’s buyers are looking for instant responses and resolutions to their queries. Social media serves as a means for personal interaction to address the issues the customers may have. This also increases the confidence level of your customers in your brand leading to brand loyalty.

As per stats, 49% of consumers depend on influencer recommendations on social media to make buying decisions. (Fourcommunications, 2018)

Social Media Marketing, when used along with Search Engine Optimization, improves the rankings on SERPs.

Aren’t these reasons enough for you to get started with Social Media Marketing? However, a social media campaign requires planning so as to achieve the desired results.

Here are the guidelines for effective social media strategy:

A social media selling strategy cannot be implemented in isolation in an organization. It should be aligned with the entire marketing strategy of the business.

Set Goals

Define your objectives and what you expect to achieve with your social media campaigns. Also, at the outset, the organization should be aware that a social media campaign is not just a one-time thing but an ongoing process. Therefore, it is recommended that you set goals for specific time-frames and compare at the end of the campaign how far you have achieved them.


Here are the guidelines for effective social media strategy:

Identify Your Buyer

Prior to launching your social media campaigns, you need to understand your audience. It is important to know their demographics as the social media channels used by them are dependent on this aspect. Also, it is important to bear in mind whether it is B2B or B2C customers that you are targeting and strategize accordingly.

Listen to Your Buyer

Social media has made it possible to communicate directly with the buyer. You need to understand what your buyer is looking for. You also need to focus on their pain points.

Choose Relevant Social Media Channel

Choose social media channels according to your buyer personas. For instance, Pinterest is the best channel for fashion and for a B2B buyer, you can connect on LinkedIn.

According to Forrester Research, most decision-makers choose LinkedIn or Twitter.

Share Relevant Content

Since social media channels are used for searching for information about various products and services, offer your audience as much content as possible.

You can adopt a content strategy where you adopt a storytelling approach to convey all the information about your product or service.

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Feedback

Be alert to feedback that you receive from your customers. Resolve their queries and use the feedback for crafting future content that addresses the pain points of your audience. In case of a negative review, be sure to respond to it.

Follow the Right Companies

Many time organizations are unsure about how best they can approach larger companies. Social media helps you connect with any company. You can start following larger organizations on Twitter and it could serve as a good starting point to connect. You also have the option of joining LinkedIn groups to increase your network. And, it may just so happen that you may connect with your dream client!

Chatbots

You can include chatbots that can respond to your customers’ queries 24/7.

Measure the Results

After the specified time-frame, evaluate the outcome of your social media campaign and compare it with your defined goals. If you have not achieved the desired result, analyze your shortcomings and strategize to overcome them in your next campaign.

The Bottomline

In this era of the digitally driven, socially connected audience, social selling is the best way to connect to your audience. Jamie Shanks from Sales for Life in his key findings of social selling study of 45,000 sales reps and 200 companies found that for every $1 invested in social selling, the ROI was $5!

So, if you haven’t yet started on social selling, what are you waiting for? The time is just right to launch your social media campaign!

Author Bio: George brings over 20 years of Sales and Marketing Experience helping companies from start-ups to fortune 500 solve their complex revenue generation systems.

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My name is John, I am the owner of Digital Global JV™. You will find many opinions on Digital Global JV™ Blog, however, Digital Global JV™ may not share or endorse those opinions from other bloggers, however, We respect all blogger opinions.

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How Facebook Algorithm Changes Are Impacting Advertisements

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How Facebook Algorithm Changes Are Impacting Advertisements
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Facebook Algorithm

Facebook just got more personal. Literally!  – A newsroom page posted an article explaining the new update in its algorithm titled, ‘Bringing People Closer Together’.

Only personal connections, personal communications, and posts of personal relevance, like what your family and friends are saying, have been prioritized by the latest changes to the news feed. The change in Facebook algorithm came into effect last year, but its impact is expected to intensify this year.

The popular social networking site that draws nearly 1.5 billion people to its site every day had long become a treasure trove for advertisers and digital marketers the world over. Now, with the latest update in its algorithm, Facebook advertising agencies fear their scope of doing business on this platform may soon diminish. 



What’s This Algorithm Change?

Mark Zuckerberg on 11 January 2018 said, “The first changes you’ll see will be in the news feed where you can expect to see more from your friends, family, and groups.”

He went on to add, “As we roll this out, you’ll see lesser public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard; it should encourage meaningful interactions between people.”

It is clear what the focus points of the update are:

  • Less public content like posts from businesses, brands, and media.
  • More  meaningful interactions between people.
  • See more from your friends, family, and groups.

Does this mean it brings people closer to each other and takes pages farther from them? Not really. Users can opt to view their favorite pages when they log in by selecting the “See First” option. But you need to make yourself relevant to them to be their favorite.

What Must an Advertiser Do?

Facebook advertising agencies don’t get worked up. Here’s what you need to keep in mind.

  1. Focus on interactions: Post content that is personally relevant to your target audience. People want content that’s relevant to them, which is what Facebook is aiming for now. Create a genuine connection with your viewers. Post content that helps solve their problems, a post on which they would want to tag someone, answer their queries, and engage them in interactions.
  2. Post more “Live” videos: This ensures more discussions among Facebook users on the platform. The idea is to get more people talking about your content. This increases your chances of showing up on their news feed.
  3. Stop creating senseless content: Stop posting click or engagement-bait content and step up your game. Create quality content that is engaging, meaningful, and authentic, so that people can interact with it and with other people.
  4. Stop disguising ads as content: Simple call-to-action strategies won’t work if you don’t have anything useful to offer. Grab their attention with content that they can talk about.
  5. Facebook ads: Your organic reach may decrease to an extent, but you still have Facebook ads. With a dip in organic reach, ad prices will spike (some believe, the Facebook algorithm has been deliberately tweaked to drive up ad prices.) So, if you are a Facebook advertising agency in Boston or anywhere in the world, spend a few hours creating Facebook advertisements, instead of simply creating engaging copies and images.
  6. Make optimum use of the Audience Optimization tool: Audience optimization lets you set the same kind of targeting rules for your organic posts as you would for your ads. As Facebook explains, you can “target your posts in news feeds to audiences most likely to engage with your content (eg, based on interest). Also, it allows you to restrict who can see your post in the news feed based on audience age or location.”
  7. Launch a fundraiser: Reshape your image along with Facebook. You can launch a fundraising campaign for your favorite charity. This is the kind of non-paid, PR-friendly change that Facebook promotes, something that you can leverage to get visibility for your brand. Pages including those run by brands, public figures, and non-profit organizations themselves can now create and donate to fundraisers.

The biggest takeaway is the more you engage Facebook users in meaningful conversation with your content creator, your company, or with others about you, the more likely are you to appear in their news feeds. 

Final Word

Zuckerberg wrote, “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience.” So, as an advertiser, you must improvise your marketing strategy to ensure more engaging content to your viewers and promote more organic shares if you want to survive the changing times.

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Improve Content Marketing Through Social Listening

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Social Listening has the ability to improve your content marketing strategy. It’s more than just reading on your brand mentions online. It’s reading through discussions consumers are having about specific topics, industries, and competitors. To make it easier, you can always use a media monitoring service that will catch everything you’re looking for. However, if this doesn’t fit your budget, you can still be productive and research manually. Either way, this should be something that your business takes part in.

Here are four ways social listening can enhance your content marketing strategy:

Know What Your Audience Wants

You probably have some great content ideas, but are you sure they’re what your audience wants? Social listening can help you find topics that your audience is interested in. The best way to do this is by monitoring topics related to your business in order to analyze the conversation. Now you can create content based on a popular topic discussed by your target audience.

Receive Feedback

Listening-in on the feedback your audience is providing will give you insight on what needs improvement. You can always include a feedback survey that you distribute; however, social listening is a natural way to receive honest feedback. Track your brand mentions including different names consumers might refer to you as. Look into each mention and consider the feedback given to you. This can also help your business beyond content marketing. For example, if you find that your audience wants more video content, you might go as far as including it on a landing page similar to Audi’s just to improve their overall experience. This is also an opportunity to jump into the conversation and provide a response in order to increase engagement.



Research Competitors

Not only should you be listening in to your brand, but you should be monitoring your competitors. Look at the content that they’re creating and see how well it’s doing. Is it better than yours? If it’s not, what’s missing? These are all questions you should be asking yourself as you analyze your competitors’ content, as this will allow you to see where you need to improve on your content marketing strategy.

#Trending

You should be up-to-date on trending topics, especially if you’re trying to find new ways to reach a broader audience. Social listening will inform you on widely discussed topics through trending hashtags. Not only will you get insight on emerging topics, but now you’ll utilize these hashtags to get more exposure. Getting insight on what’s emerging will help you develop relevant content ideas which will result in more traffic.

To improve your content, start listening-in to the conversations relating to your business. If you’re a small business striving to grow your blog and you have too much on your plate, consider implementing this task into a position you hire for. Once you start to incorporate social listening, you’ll have endless opportunities for your content plan.

Katherine White writes articles for businesses that want to explore different marketing strategies. Currently, she is a contributor for 365 Business Tips and a digital marketing expert for local brands. Her educational background in Public Relations helps her tackle topics regarding strategy, branding and messaging.

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How To Use Instagram To Market Your Business

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How To Use Instagram To Market Your Business
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Instagram Marketing

The number of businesses using Instagram for marketing continues to rise. One of the main reasons for this is that engagement is a lot higher than it is on Facebook. There are now more than 25 million businesses using Instagram for marketing. With over 800 million active users it is a good platform to promote your small, medium or large business on.

Stories on Instagram are growing in popularity and the platform has introduced more and more marketing opportunities for business. But as always you need to know how to approach Instagram marketing in the right way to get the best results.



Getting Started with Instagram

Instagram is for mobile device users primarily although you can use it on a desktop or laptop as well. The first thing that you need to do is to sign up for a free Instagram account. Here is what you should do:

  • Install the Instagram app on your iPhone, Android or Windows device
  • Sign up using your email address
  • Choose a username that reflects your brand
  • Create a short bio explaining what Instagram users can expect
  • Add a high-quality profile image (business logo etc)
  • Change to a Business Account from the settings menu
  • Once your account is set up follow potential customers, industry influencers and others related to your brand
  • Add your Instagram details to your website and other social media channels

Decide what you want to achieve with Instagram Marketing

It is essential that your Instagram marketing efforts are a result of your goals for the platform. An ad hoc approach is very unlikely to be successful. So you need to ask yourself what you want to achieve from your Instagram marketing. Here are some ideas:

  • Drive brand awareness
  • Increase email list subscribers
  • Increase sales of your products and services
  • Increase your website traffic
  • Finding and developing relationships with Instagram influencers
  • Improving customer satisfaction

This is by no means an exhaustive list. When you have decided on your Instagram marketing goals use the SMART process to confirm them:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time Specific

Deciding on your Content Strategy for Instagram

  • Use different types of content – don’t just stick to one type of content. Mix it up so that it is interesting for your audience. Images, videos, contests are all good.
  • Decide on your story approach – what distinguishes your brand from others? Be sure to emphasize this in your stories. Use images that relate to your brand identity. Decide if you are going to use emojis and the hashtags that are appropriate.
  • How will you drive engagement – do not use automated tools for engagement as these never work well. Decide how you will approach comments from your audience. What is your strategy for commenting and liking other people’s content?
  • Posting schedule – you want to be consistent but you must focus on quality over quantity. Don’t go overboard with posting as your followers will not appreciate this. Test different posting days and times.

You need to develop a content marketing plan for Instagram that you can follow and tweak for the best results. Building a strong community is vital as this will assist you to achieve your goals. When you are deciding on your content marketing plan keep these things in mind:



Developing your Brand on Instagram

Instagram is a visual platform so you want to develop a brand identity that is easily recognizable. There are several ways that you can approach this and we recommend that use the following guidelines for the most positive impact:

  • Be consistent with your images – Instagram provides a number of filters for you to use and you should choose one and use it for all of your images. This consistency will help your audience recognize your posts quickly.
  • What will be the theme of your posts – you need to decide on a theme for your content. If you sell shoes then post images of shoes. You can also use lifestyle posts to attract attention and relate this back to your brand.
  • Create your own hashtag – successful Instagram marketers normally have a branded hashtag. Be creative with this and don’t just use the name of your business. Come up with a hashtag that encompasses your brand and that followers will want to share.
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Be Creative with your Content

A lot of Instagram users will just add an image with a filter and post it. In the early days of Instagram, you couldn’t do a lot more than this but things have changed. Now you can post different types of content that will grab your audience’s attention and drive interaction. Here are some ideas of what you can do:

  • Use captions – a picture may be worth a thousand words but help your audience out by adding captions to your images. Use captions to tell your story and don’t be afraid to inject humor
  • Be bold with stories – a lot of successful Instagram marketers use stories. Stories will disappear so you can be as bold as you want. Your followers will love stories so create them with videos and images to grab attention
  • Create albums – in a single Instagram post you can now add ten images and videos. Your audience will want to check out every element of your album and this can be very engaging
  • Finding influencers – it is likely that you will be able to [link to influencers post] find Instagram influencers that are a good fit for your brand. Build a relationship for greater exposure

Instagram Ads can provide good Results

Instagram Ads are a good way for you to extend your reach. You can use them to reach a large number of people that fit your customer profile. It is important that you use the best ad format for your brand:

  • Image ads – you can use compelling photographs to tell your story here. You can use a number of calls to action with image ads including call now, contact us, learn more and download
  • Video ads – Instagram users love video and you can create engaging videos up to 60 seconds. You can choose an appropriate call to action from applying now, book now, call now, contact us and download
  • Carousel ads – with this type of ad an Instagram user can swipe through a video and image series and there is a call to action button where you can use apply now, book now, call now, contact us and download
  • Story ads – these are full-screen ads that users will see between stories they are currently watching. Over 300 million users choose to view stories daily so this is a great opportunity. Calls to action are applied now, book now, call now, contact us and download

Canvas stories – as Instagram is part of Facebook you can use the Canvas feature to create quick loading videos for the best experience on a mobile device. There are several templates available and you can use apply now, book now and contact us as calls to action

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Boost Your Social Media Selling With These Tips

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