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10 Benefits Of A Free Website Audit

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10 Benefits Of A Free Website Audit
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Looking for a Free Website Audit?

Getting traffic to your website should always be a priority. One of the best ways to get targeted traffic to your website is through the search engines. People are typing in keywords related to what you do and some of these will have buying intent. You need to make sure that you fully optimize your website for search engines and a website audit will identify gaps.

Search engine optimization (SEO) takes a number of website factors into account. Things have changed over the years and now it is not as easy as it used to be to rank websites on Google and the others. SEO optimization has an on-page and off-page component. On-page optimization includes such factors as:

  • Keyword optimization in the content
  • Use of header tags H1, H2, H3 etc
  • Page titles
  • Internal linking (links to other pages on your website)
  • External linking (links to other websites)
  • Page loading speed
  • Mobile device compatibility
  • Meta description
  • Sitemaps
  • txt
  • Broken internal links
  • URL structure

Off-page optimization is all about the external links from other websites that are pointing to your website. These are “backlinks” and there are a number of aspects that require checking here too including:

  • The number of backlinks
  • The domain authority of backlinks
  • Good vs bad backlinks
  • Patterns of backlinks

SEO is a complex subject and unless you know what you are doing it will be difficult for you to properly assess your website for on page and off page optimization. You will certainly need to use a number of tools to perform a proper analysis. A free website audit can take care of all of this for you.



Where are your SEO weaknesses?

If your pages are not currently ranking on the first page of Google or the other search engines then your website is likely to have some SEO optimization weaknesses. There are some exceptions to this, such as your website being new and the keywords that you are trying to rank for being too competitive.

A website audit will help you to identify where the weaknesses are with SEO optimization. A good audit will point out the on-page issues as well as the off-page problems. Usually, you will receive a report which will indicate clearly where the problem areas are.

The best audits will take these things into account:

  • On-page optimization
  • Off-page optimization
  • Website performance
  • Usability for mobile devices
  • Social media presence
  • Security

The Audit will provide Recommendations

It is one thing to have a long list of the weaknesses of your website when it comes to SEO but if you are not an expert then you will probably not know what you need to do to fix the problems highlighted. In this situation, you could consult with an SEO expert who will be able to make recommendations and even carry out the work for you.

A good website audit will provide recommendations to you once everything has been analyzed. Usually, the area of optimization weakness will be specified and the priority of the issue. For instance, if your website is slow to load then this can have a negative impact on your search engine rankings. This is likely to have a “high priority” categorization.

If you don’t have a lot of SEO knowledge and do not want to hire an SEO expert then you need as much detail as possible. A lot of audit reports will provide specific recommendations such as:

  • Broken internal links require fixing
  • Images need optimizing to reduce page load speed
  • Implement an SSL certificate
  • Decrease your keyword density
  • Obtain more high-quality backlinks

You do not require any SEO Knowledge

To a lot of people, the terminology used in SEO is confusing and they have no idea what most of it means. It takes a long time to become an expert in SEO and it can be tough just to understand the basics.

With a lot of free SEO audits all that you need to do is enter in the URL of your website and click the “Analyze” button. The software will do the rest and will look at the important aspects of your website. It’s like having an SEO expert in the room with you!

You need to understand that an automated website audit is not going to be a full audit. There are many automated SEO analysis services online and as you might expect some are better than others. When you find a good one it is a great place to start.

Some SEO experts will tell you that all of the online SEO analysis services provide no value. This is not true. The good ones will provide you with a quick overview of where the problem areas are.

A full website audit will examine all of the important pages on your website. An automated audit will only examine one page URL at a time. Usually, you can examine one page for free and have to pay to audit more pages.


A Free Website Audit is usually fast

A Free Website Audit is usually fast

When you use a free website audit service online it will normally be very fast. In a few minutes or even seconds, you will receive an overview of your website optimization and the problems detected. A manual SEO audit can take several days to complete.

It is important that you have some idea of how your website is performing. Most people do not have the time or knowledge to use several different tools to analyze optimization factors. Entering a page URL and clicking a button to obtain a reasonably accurate overview in a short amount of time is certainly a benefit of free website audits.

Search Engines are always changing

All search engines use computer code in the form of an “algorithm” to rank websites in their search results for specific keywords. These algorithms change often as the search engine companies refine them to provide a better search experience for their uses.

When these changes occur it can often have an impact on website optimization. The best free website auditing tools will be regularly updated to reflect any major changes in search engine algorithms that have an impact on website optimization.

A Free Website Audit can help you with Keyword Optimization

Keywords are the terms entered by search engine users when they are looking for something. There are billions of possible keyword search terms and all of them will have different levels of competition. Some keywords will be fairly easy to rank for and some will be almost impossible.

A good free website audit will show you what keywords are appearing most often on the page that you are analyzing. This is often broken down into single words and phrases. The phrases are important here. If the keyword term that you are trying to rank for does not appear in this list then you have a problem.

The audit should tell you:

  • The single keyword or phrase
  • If they appear in the title of your page
  • If they appear in the meta description
  • If they appear in heading tags
  • The frequency of the word or phrase on the page

A Website Audit can help you to improve overall Design and Structure

A Website Audit can help you to improve overall Design and Structure

If you have a poor website design then it is not likely you will rank in the search engines very highly. The structure of your website is very important to the search engines as they want to recommend pages to their users that will provide a good experience. If there is no clear navigation structure the search engines will flag this as a negative.

With modern website platforms such as WordPress, you will not normally have to worry about structure. One thing that a free website audit will normally detect is the friendliness of your individual page URL’s.

If you have an article on your website about saving money does the URL of the page contain a related keyword? It needs to as the search engines are looking for this. When people look at your URL they will also feel comfortable that there is a related keyword in it as well.

A Website Audit will analyze your Content

Your content will have a major bearing on how well you rank in search engines. A free website audit is not going to be able to measure the quality of the content that you publish, but it will look for on-page optimization factors.

Here are some of the major content factors that are important:

  • The page title
  • The use of header tags
  • The use of keywords
  • The total word count (search engines favor longer content these days)
  • The use of “ALT” tags with images

An Audit will provide an overall Backlink analysis

This is off-page optimization. Although the search engines will tell you that backlinks are not as important as they used to be this is not true. If you want to rank for a keyword that is competitive it is no use relying on the optimization of a page alone.

It used to be about the number of backlinks that a website had. Now it is more about quality. All websites have a “domain authority” rating. This is a measure of the importance of a website in the eyes of the search engines. The higher the rating the better. A backlink analysis should include:

  • The number of external backlinks to the page
  • The total number of backlinks to the page
  • The overall domain authority

A Free Website Audit is FREE

With most free website audit tools online able to analyze a page in seconds or a couple of minutes, what have you got to lose? If you outsource the auditing of your website to an SEO expert you will pay a pretty high price for even a basic audit.

It doesn’t get any better than free. With a bit of research, you can find out which free website audit service is the best and then use this. Even if you use a poor service then all you will have spent is a little time.

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My name is John, I am the owner of Digital Global JV™. You will find many opinions on Digital Global JV™ Blog, however, Digital Global JV™ may not share or endorse those opinions from other bloggers, however, We respect all blogger opinions.

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SEO & SEM

5 Reasons Why Content Marketing Will Improve SEO

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5 Reasons Why Content Marketing Will Improve SEO
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Top 5 Reasons SEO Needs Content Marketing

Content marketing is one of the most important aspects of SEO. It is very difficult to rank your website in the search results when you have little content. You probably hear all the time how content marketing and SEO go together and how important it is to have fresh content on your site, but nobody really tells you why it is so important.

Websites without much content typically resort to paid strategies such as Google Ads to get their website in front of people, since they cannot get their website ranked. Both SEO and SEM can be helpful, but content marketing is a great way to simplify SEO. I am going to go over the top 5 reasons why SEO needs content marketing.

Before getting started, I wanted to include this short video that does a good job of explaining the importance of content marketing.

1. Search Engines Try to Rank the Highest Quality Content

Another thing that you probably have heard all the time is “SEO is always changing.” The reason that SEO is always changing, is because search engines are constantly updating their algorithms to be sure that they are showing their users the most high-quality content. Their main goal is to give the searcher exactly what they are looking for.

Search engines have many ways to determine the quality of content. Search engines try to determine how well your content is helping users get the information they are searching for. This is a big reason it is important to have high-quality content that answers the questions that users have.

2. Content Helps Search Engines Understand your Website

Without content, there would really be no way for search engines to understand what your website is about and get you ranked. They use the content on your website and the keywords that are used on your website to determine what your website is about and rank the pages on your site accordingly.

The more content you have on your website helps show search engines what you should be ranking for on each page of your website. There is obviously a lot more than just the keywords you use that go into where you rank, but having the content in place is a starting point.


Content-Length is a Ranking Factor

3. Content-Length is a Ranking Factor

Content length is a proven ranking factor. Content that has 2,000 words has a higher chance of ranking than content that has 300 words. One of the main reasons is because there is a better chance that you are going to provide useful information with 2,000 words than 300 words.

This doesn’t mean that you should only focus on the length of your content. Search engines do the best that they can to provide the best user experience for the people using their search engines. For that reason, they are going to try to find content that goes in-depth about topics, so that their users can find all of the information they are looking for in one place rather than having to navigate to multiple websites in order to find the information they need.

4. Quality Content Helps User Experience

As I mentioned in the last point, search engines would much rather have their users finding all of the information they need on one site, because that provides them with the best user experience. If you have little or no content on your site, you won’t be able to provide much value for the users who are searching for what you have to offer.

A good way to look at this is to think about yourself performing searches with search engines. Think about exactly what provides you with a good experience and what provides you with a bad experience. When you go to a website without much information, you are probably going to be frustrated since you are looking around for longer than you had to. If search engines put the result that provides the best information at the top, that is going to provide users with the best experience possible.

5. Quality Content is Linkable

One of the most important ranking factors is the number of backlinks you have to your pages. A backlink is simply any other website linking to your website in their content. There are many reasons that websites would want to link to other sites, but the main reason is that the site is linked to has some sort of high-quality resource or content.

The best way to get backlinks to your site and boost your traffic is to create high-quality content or a high-quality resource. The idea behind this is to create content that people will actually want to link to. If you have something valuable that someone wants to show their readers, they are going to link to you in order to give their website visitors the best experience.

Conclusion

There are many other reasons that content marketing is absolutely essential in any SEO strategy, but I just wanted to give you some of the most important reasons. Trying to execute an SEO strategy without a content marketing strategy is like trying to drive a car that doesn’t have wheels.

The reason that many bloggers receive so much traffic to their website is that they have a lot of content. If you are trying to improve your SEO, I would highly recommend starting a blog on your website and writing high-quality content. If you provide high-quality content, it will provide a great user experience for your website visitors, and it will keep search engines happy.

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How Bounce Rate Can Affect SEO!

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How Bounce Rate Can Affect SEO!
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Most digital marketers consider the bounce rate with dread. However, do you really understand what it is? Bounce rate can have an indicative effect on SEO. Read below to find out more:

What is the Bounce Rate?

You may have heard of bounce rate as a percentage. And it is. This metric essentially tracks the number of people who visit your website and then leave. That would naturally mean everyone, eventually. Google uses only users who leave without viewing any other pages on the bounce rate metric.

What Google is tracking here is site engagement by a single user. The bounce rate refers to whether people are using your website in a “meaningful” way.

E-commerce marketers and web developers often use the bounce rate to understand how successful a web page is. That is to say, whether the webpage manages to retain the intended user base. If the bounce rate is low, where fewer people leave, then it is considered a good thing. If it’s high, then warning signs go off.



What the Bounce Rate is Not

Marketers may over-interpret the bounce rate, as they tend to do with most. When we are talking about the bounce rate, it’s important to understand what it is not. You should not use this metric to measure the length of time a user spends on your website. It is possible for a website to have a high bounce rate and a longer engagement time.

In this sense, a high bounce rate is not something that is essentially bad. In fact, bounce rate can affect websites in different ways. Say your website is only just one page. People would see all they need on this page. There’s no need to navigate to another page. In this scenario, the bounce rate would be low. But you can ask whether a handful of users necessarily translate to a successful website.

In some cases, you might actually want a high bounce rate. For example, the bounce rate of a product launch page should be high, preferably because the clients move on to the purchase or information pages.

Why Does It Matter to SEO?

Search engine optimization involves improving websites to become more searchable. So what does the bounce rate have to do with SEO?

Google Cares about the Bounce Rate!

The primary reason SEO marketers should care about the bounce rate is that Google does care about it; Regardless of what you think about it, Google uses the bounce rate as a metric to measure a website’s performance.

Google may analyze the success of a website using its own Analytics tools; But most websites online don’t use Google Analytics, and when this is the case, the company combines bounce rate and dwell time to determine whether a web page is worth visiting in the eyes of a user.

Google, therefore, uses the bounce rate to determine how much organic traffic will become “long clicks” on a website and spend a lot of time. The bounce rate doesn’t indicate search intent, but that doesn’t really matter.

Google prioritizes “long click” websites as good links that deserve top rankings. Also, Google may consider a low bounce rate as a sign that your website isn’t a scam. Misleading links cause high bounce rates. Google wants to get rid of such sites from the search index.

Other Factors that Determine SEO

The bounce rate is not directly related to the success of SEO. However, it can be indicative of other factors that are directly altered because of the bounce rate. Here’s a look:

Slow-Loading Page Speed

When your site doesn’t load up fast under 2 minutes, then your website is slow. That would hurt dwell time, shooting up the bounce rate. A slow-loading website seriously hurts your SEO for different reasons as well.

Mainly, website slowness causes Google to demote your page ranking. On mobile search, slow websites aren’t even allowed to appear. So in this sense, a high bounce rate will hurt your SEO in the end.

Unless you are a master in analytics and user behavior, then you should not worry and do your best when it comes to applying on-page SEO. I have seen sites with a 75%+ bounce earn $5,000+ per month, and I have seen sites with very high bounce rates succeed, why? It is because of user engagement, without engagement, you are dead! When people comment, share, submit, then they are engaging.

It does not matter if you have content that sucks, although, it is best if you do not have content that sucks, however, I have run across sites having almost no content doing just fine, what was different compared to other sites? High Engagement!!! If your visitors love your site and continue to keep coming back, then you are golden!

Bad Web Design

A bad bounce rate can arise from bad web design. When the web design is not intuitive or easy to use, the incoming traffic would leave rather than engage with the site. So a high bounce rate is a warning sign that your website is not performing as it should.

Bad web design and resulting performance issues do hurt SEO. Proper web development is crucial for doing SEO eight. First of all, bad design doesn’t incorporate on-site SEO well. So it’s bad from the get-go. A low bounce rate, on the other hand, may indicate a well-designed site (among other things), that is also well optimized and good to go.

Wrong Information

There’s obviously a reason why people are not engaging with the site. You could lose incoming traffic if the web content doesn’t match the targeted keywords. In other words, if the content is perceived to be misleading, you will lose clicks.

Incorrect information is terrible for SEO in several ways. Your site could get flagged as spam if the keywords don’t match what you are offering. Google will consider the high bounce rate to possibly blacklist your website. It would be one of the factors that goes into making your case to Google.

Lack of Mobile Responsiveness

A high bounce rate could be entirely caused by mobile users who simply cannot access your website. This happens when your website is not mobile responsive.

Your search rankings on Google’s mobile version would take a nose dive if the site is not responsive. Bad mobile rankings could affect desktop rankings as well.

Should You Fix a High Bounce Rate?

When a high bounce rate is associated with so many SEO issues, as discussed above, does that mean you should go about fixing it?

Actually, no. High bounce rate is often a side effect of larger problems facing your website, such as lack of mobile responsiveness. You should address these issues headfirst to fix the bounce rate and simultaneously make your site more SEO friendly.

The bounce rate is an important metric. But you should understand why it is the way it is. Don’t panic over high bounce rates, and don’t be too quick to celebrate over low bounce rates either. Consider the full picture as mentioned above and take action.


Should You Fix a High Bounce Rate?

Let’s get back to bounce rate! We want to provide our visitors with awesome user experience, and we ask our visitors to browse our site, going from one page to another, and this will lower our bounce rate, and as a result of a lower bounce rate, then Google will award this site with higher rankings in google search.

When writing for our site, then create authority content that people will love and share with others, and this includes linking to internal pages and linking out to authority sites, and by doing these tasks, then you help lower our bounce rate.

Some content that you may find on our site is not our finest moment, as we have had people step up, and attempt to produce articles that just suck. Some people think they can write, and I am sorry to say, far from it. Do not allow bad content chase you away from our site, instead, just tell us how we can improve, so that we can provide all of our visitors with a positive experience, and if we have to remove content because it is just that bad, then we will take this request into consideration.

You can also help our site by sharing our pages on your favorite social media platform, as this is a concept that Google loves, and we do need some google love!!!

Summary: If you do not have anything to contribute to DigitalGlobal.com then that is fine, all we ask that you do is take the time to read some articles, and while doing so, then share them with your social marketing friends, thats it!

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8 Ways To Boost Your Website Traffic

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8 Ways To Boost Your Website Traffic
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Do you want more website traffic?

Of course you do, who doesn’t want to get more visitors to their website?

Some website owners believe that it is very difficult to drive traffic to their website but it isn’t. It will take some time, effort and possibly money to do it but it is certainly worth it. You can have the sexiest website on the planet but if it is hiding among the other 1.8 billion websites and you only have a trickle of visits what’s the point?

There are free ways to boost your website traffic and there are paid methods. The main advantage of paying for traffic is that you can test quickly and easily. Some of the free methods will bring traffic quickly too, so let’s take a look at the best 8 ways to boost traffic to your website.



1. Driving Traffic from Social Media

This one will probably not surprise you. The opportunities for you to drive traffic from social media platforms are almost endless. Most website owners are aware of these opportunities but do not know the best tactics to deploy for achieving the best results.

A lot of businesses believe that they need an active profile on all of the major social media platforms. This takes a great deal of effort and coordination and really isn’t necessary. The type of business that you want to promote will dictate which social media platforms are best for you:

  • Facebook – virtually any type of business can benefit
  • Twitter – similar to Facebook in that many different businesses can benefit
  • Pinterest – if you sell your products with images (ecommerce etc) then Pinterest is a must
  • Instagram – good for a younger target market
  • LinkedIn – if you sell to other businesses then you must have a LinkedIn profile

There are other social media platforms that you can use as well such as Google +, Reddit, Snapchat and Tumblr. Do your homework here. Where does your target audience hang out? You need to get in front of the right traffic.

2. Giveaways and Contests

Once you have established a following on social media and elsewhere you can enhance your website traffic by offering giveaways and contests. People like to get stuff for free and winning things gives them a real buzz.

Before you embark on giveaways and contests you need to accept that there will be spikes of website traffic while they are running and this will severely tail off afterward; There will be some visitors who have no other interest in your website other than the giveaway or contest. But there will be a number of visitors that will stick around.

To get the best results form a giveaway or contest event you will need to promote them as much as possible. The freebies or prizes need to be worth it too. If there is hardly any value on offer then the traffic will be low. Here are some important questions to answer for launching a great contest:

  • What is the goal of your contest? Is it just increased website traffic or do you want to increase your social media engagement as well?
  • When is the best time to launch your contest?
  • What type of contest will you launch? Do you want a simple contest that anyone can enter or one that requires specific skills?
  • Which prizes will you offer? Think high value here. Find sponsors to donate prizes.
  • What rules apply to your contest?
  • How will you promote your contest right up until it ends?
  • What tools do you need to monitor the effectiveness of your contest?


3. Search Engine Optimization (SEO)

With every page that you create on your website you need to optimize to give you the best chance of ranking in the major search engines. You do not have to be an SEO expert to optimize your website. Just follow a few simple rules and you will be fine. Here are the important areas of on page optimization:

  • Keyword research – you must do this first and then create content around your chosen keywords
  • Page title – add your main keyword in the title
  • Headings – use sub headings in your content and use the H1 – H4 tags
  • Body text – include your main keyword and secondary keywords in the body of your content. Don’t overdo it
  • Meta description – this is important as it is what the search engines will display under your page title. Add keywords here

There are other important aspects of SEO as well. One of these is the speed of your website and its pages. If you have a slow website then you need to fix it. Another important aspect is how your website looks on a mobile device. Again be sure to fix this if it is a problem. You can get a free SEO audit of your website to get you started.

SEO is a long-term strategy for boosting traffic to your website. You need to do some keyword research and understand the competitiveness of the keywords you want to rank for. There are plenty of experts that you can outsource this task to.



4. Email Marketing

Are you collecting email leads on your website? If you are not then you need to start doing this right now. Staying in contact with potential customers is very important as new visitors to your website will not always take the action that you want the first time around.

There are several advantages to using email marketing to boost traffic to your website:

  • It is fairly easy to set up (plenty of help is available if you need it)
  • You just need an autoresponder service starting from around $20 a month
  • People will respond to well crafted emails
  • You can drive traffic on demand

To get people to join your email list you need to offer them a valuable incentive. People are often reluctant to join a list because they know they will receive promotional offers. Give them some valuable content such as a guide or video training. You can offer discounts as well.



5. Content Marketing

Creating valuable content related to your niche is another great digital marketing method to boost your website traffic. It is much better to go for quality and value than quantity. Don’t just pump out low-quality content because you think you need to do this. This will have the opposite effect and your website visitor numbers will start to decline.

There are many different types of content that you can create. Here are a few ideas to get you started:

  • “How to” blog posts with images
  • Videos
  • Infographics
  • Memes
  • List based posts
  • Case studies
  • Reviews
  • Podcasts

Distribute your high-value content on your blog and on your social media channels. Find out what your audience wants and give it to them. What problems do they need to solve? Mix up the content types for variety so that you maintain your visitor’s interest.



6. Video Marketing

You do not need to hire an expensive studio to create a good video. There are free video editing programs available and you will need a good quality camera and microphone. Over the shoulder videos are popular to teach people how to use software and online services.

Although video marketing is part of content marketing it deserves a special mention. People love watching videos and if your videos are appealing then they will tell others about them. YouTube is the second largest website in the world and videos on Facebook are the most popular posts by far.

To make a great video consider the following:

  • How can you stand out from the rest? Add your personality to your videos
  • Tell people about your business and what’s coming up
  • Add value by providing solutions to problems
  • Use a good story in your videos
  • Get the right tools – camera, microphone, video editing software, screen recording software
  • Write a video script
  • Get your video out there to YouTube and social media

7. Guest Blogging

Writing a guest post for a blog that already has a lot of visitors is a good way to boost your website traffic. You need to find blogs related to your niche that has high traffic first. Then find out if they accept guest posts.

Follow these guidelines for successful guest blogging:

  • Abide by the guest post rules defined by the blog owner
  • Write high quality posts
  • Don’t make your post look like an ad
  • Providing solutions to problems works well

8. Paid Traffic

Sometimes it pays to put your hand in your pocket and do some advertising. The major advantage to paid traffic is that you will get more visitors quickly. This does not have to cost you the Earth either, but you need to keep control of your spending.

Here are some ideas for paid advertising to attract more visitors:

  • Pay Per Click – Google Adwords and Bing Ads are examples. You pay for the amount of clicks to your website
  • Social Media Ads – you can boost posts on Facebook and other social platforms. Most of the big platforms have advertising opportunities
  • Native Ads – these are ads that don’t look like ads on high traffic websites
  • Pay Per Impression – you create a banner and display it on a high traffic website. You are only paying for display impressions here

So there you have it 8 great ways to boost your website traffic. You can use some of these methods or all of them. The important thing is that you take action. Don’t tolerate a trickle of traffic to your website – do everything that you can to increase your visitor numbers.

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